After testing 200+ AI tools over the past 3 years of running Efficient App and more than a decade of consulting before that, these are the 12 AI tools that actually survived in our workflow.
These are not tools we tried once for a video, or blog, or workflow and then uninstalled or forgot about. Those tools did not make this list. These are the ones we still pay for, still open daily, and still genuinely rely on to run our business.
When ChatGPT first launched, I thought it was impressive but I wasn't sure how it would actually change how I work day-to-day. At that time, it wasn't that good. Most of the AI tools that launched after it felt the same... incredible demos, exciting for about five minutes, then I'd never open them again.
It was early 2025 where I started feeling like AI had gotten good enough to pay for. I subscribed to ChatGPT and started using it to help me organize my thoughts when writing a message, review, or video script. Before I knew it, I had a paid subscription for personal use and one for work. So did Alex (that's four subscriptions in one household).
Then more AI tools started rolling in, which we lovingly refer to as "ChatGPT wrappers". They were okay, but with each OpenAI update there wasn't really a need for them anymore. I tried AI writing assistants that produced generic content I'd never publish. I tried "AI agents" that needed so much hand-holding they were slower than doing the work myself.
Some of the ones we tried that aren't on this list include: Lindy.ai, Jasper, Gamma (loved it but Claude can do the same now), Gemini (it's just ok), Profound for SEO, Nano Banana (cool but I find ChatGPT's image generation about the same), Attio CRM, OpusClip, Sintra AI, and so many others.
Eventually tools that were actually differentiated started to show up. Granola replaced my bot meeting recorder, and it would summarize each call or conversation for me. Superhuman Mail started auto-drafting email replies that sounded like me. Wispr Flow showed me that I could speak to any of my devices and it used AI to clean up the text. I am using Wispr Flow as I write right now!
Most recently, I've been blown away by Viktor. Viktor showed up in our Slack workspace and within a day was already suggesting tasks he could take off our plate (and actually executing them, not just telling us how).
Of course, Claude has made it into my workflow too this past year. It's also the backbone to many of the tools on this list.














