5 Best Social Media Management Tools in 2026

• Auto-engagement from connected team accounts (this feature alone makes Ordinal worth it)
• Cleanest UX of any scheduler we've tested, zero learning curve
• Most reliable scheduler we've used. In six months, essentially zero posting errors
• LinkedIn cutoff line visible while drafting so your hook never gets buried
• Approval workflows for drafting and publishing content on behalf of teammates
• Engagement-only permissions so team members can boost posts without posting access
• EMV tracking per post

• No custom posting templates (gets tedious for recurring formats)
• Pro tier is where the good features live, so Starter is limiting
• Will get expensive for agencies managing multiple clients

Before Ordinal, every time a post went live I'd ping Alex (my co-founder) to go engage with it. Then he'd have to stop what he was doing, go to the post, read it or watch it, and formulate a reply.

We're just way too busy for that to be a recurring thing.

Now I schedule the likes and comments before the post even goes live and we both disconnect entirely. I check how it performed later. It's the closest thing to having an engagement pod without the pain of actually being in one (and we all know how much we hate those).

Ordinal lets you connect two types of social profiles: scheduling profiles and engagement-only profiles.

Scheduling profiles are the accounts you actually publish from, like your company page, CEO account, or founder account. These can schedule content, auto-engage with content, and track analytics.

Engagement-only profiles are connected specifically for auto-engagement. They let teammates automatically like, comment, or repost scheduled content when it goes live, without giving Ordinal permission to publish from their accounts. This means your team can help boost LinkedIn and X posts without being pulled into social media every time something goes live.

Heads up, engagement-only profiles are only available on LinkedIn and X (not Instagram or TikTok or any other social media platform).

Ordinal handles LinkedIn, X, Instagram, Threads, Facebook, TikTok, YouTube, Webflow, Slack, and Discord. You can tailor captions per platform or sync them across all of them.

Ordinal also shows the LinkedIn “see more” cutoff line while you’re drafting your caption, so you know exactly where the preview ends, which funny enough you don't even get if you post to LinkedIn natively. This little feature has helped our team become more thoughtful about experimenting with hooks.

I've also noticed Ordinal has been more reliable with scheduling posts across all platforms. With with Buffer and Metricool, I've run into posts failing to publish, while in the six months using Ordinal that hasn't happened. It just feels more polished and reliable.

If you're drafting content on behalf of someone else's account, say, your co-founder or CEO, Ordinal lets you set up an approval flow before anything goes live.

I use this all the time when I'm writing posts from Alex's account. It sends him an email with a deadline, and the post won't publish until he approves it.

You can set up multi-person approvals too with staggered due dates. It's slightly less strict than something like dependent approvals, but for a small team that usually just needs one sign-off, it works exactly as it should.

Ordinal tracks follower count, engagement, and Earned Media Value across all your platforms.

EMV is the dollar figure that represents what you would have paid in ad spend to generate the same impressions organically.

For example, our website launch post on X was worth $500 in EMV which was interesting to see. Most other social media platforms don't have this feature. Neither Buffer nor Metricool gave us anything like this, we were missing all of that context until we switched.

If you work at a B2B startup with a marketing team, EMV also gives everyone a shared language for talking about social performance. Ordinal translates organic reach into a dollar figure that leadership, marketing, and finance can all understand.