Everyone knows what a browser is, in-fact, you're using one right now to read this. Making it the most used software of any category, and thus, the most competitive.
The web browser category used to be far more interesting, back when Internet Explorer was the leader in the space, as it opened up competition from Firefox, Chrome, and Safari.
In recent times, the category has struggled to evolve, primarily due to inertia (people are just used to using what they use, and how it is laid out), so change and differentiation of any kind is actually seen more as a negative to many.
Add that to companies like Google getting billions of daily active users and businesses using and relying on Google Chrome, and you're left with a foundational tool that by design, cannot evolve or change, without upsetting the majority of their user-base.
Enter all the tech startups entering the space, trying to make browsers "more productive", like Sidekick browser and Shift, and even chromium extensions browsers/tab managers like Workona and Toby. While exciting at face-value, they all struggle with the same issue: inertia. People are so built to using a browser the way they're used to using them. Tabs and URL bar at the top, bookmarks, and extensions. Deviate from that, and you're sure to not last, even if you do find some innovation along the way.
I used and loved Shift for a couple years on-and-off, and early on, they had to manually port over the chrome extensions, so it never actually had everything I needed, to fully replace it with Chrome. That was the #1 piece that killed it for me, and that's exactly where you'll see the moat of Chrome exists. Pair that with the miscellaneous performance and minor daily UX frustrations, and it just can't function as your primary browser replacement.
This is where a new entrant in the space, Arc Browser, is trying to (and is), shaking things up. In got the foundation right. By focusing on just MacOS out of the gate and a modern native software stack, they have one of the most enjoyable user-experiences of any browser on the market.
Mix that with innovation of re-thinking bookmarks and tab management, you're getting actual innovation in the space, but not in a gimmicky way, but in a way that first got the foundation perfected. Want to simply use it as your browser and have it feel like what you're used to? It works great for that, it just introduces little pieces of delightful user-experiences along the way. Something that is all too uncommon in the browser space over the past decade.
It's actually starting to feel like those competitive days back when Firefox was first launching, and you started seeing actual competition and innovation happening in the browser space. Difference is, Arc is really the only one doing this right now, because they can. Oddly enough, because they don't yet have billions of daily active users (yet). Making this a very exciting time to be interested in the browser space again.
They are re-thinking what it actually means to even be a browser.
.svg){kind=icon}
The future of the internet masked as a browser, built for productive teams.
Arc is a browser. In simple terms, it's a replacement to Chrome, Safari, and Edge, but oh, also so much more... A big part of what makes Arc great is actually the fluidity and experience when using it.
If you try it out, you'll know what I mean.
Your browser has mainly just been in the background, right? You don't think that much about it, it's more just a tool to access the internet. Yeah, that's where Arc changes that—what if a browser could give you moments of micro-delight in the day-to-day usage? In fact, why don't other browsers?
Arc's team have totally rethought the bookmarks and the "tab experience", along with introducing a feature called "Spaces". Spaces allow you to stay focused and easily segment your work while easily organizing tabs are important to you in folders.
For example, set up a personal space, favorite your YouTube, Spotify, WhatsApp, and Gmail tabs—from there, they function like mini apps. Now, with the swipe of 2 fingers, you're in your work space. All of your favorite apps are swapped out with your work apps, and you're logged into all of your work accounts:
No other browser lets you segment work to this degree. It's so powerful, yet such a simple implementation. Tough to truly explain without experiencing it yourself.
What clicked for me, is when someone explained the following to me (when I was at the time an avid user of Chrome): With Chrome, Google is in the business of ads, so they are actually incentivized to give you a crummy tab management experience. Why? Because what happens if finding the tab you're looking for is difficult? You open up a new tab and search Google again (and you're shown more ads).
So it's more that the UI/UX in many ways by the industry leader is built in such a way to optimize for displaying ads. Arc on the other hand is building features that give you a better experience, first-and-foremost.
Every single person that uses a computer, uses a browser. It's probably the most competitive software market in the world, and Google pays Apple some $20bn per year just to have Google set as the default search engine in Apple products.
Because of that, this can't be covered in just a single section in a post. Here's a full write-up on how Arc compares to the top browsers on the market.
If you're curious as to Arc vs Chrome or Arc vs Brave, you can see our thoughts there.
If you're intrigued, want to know more, and see more of the features/benefits in GIF format, go check out this article where we've done a deep dive on why we think Arc is the future of the internet.
Want to skip the invite-only waitlist? Use this link for immediate access 🔥
.svg){kind=small}
There is currently no promo code for this app but we are close partners, so if you use the link above to visit the site and then let their team know that Efficient App sent you, you may just get a little something... extra 😉
There is currently no promo code for this app—we'll update it here if that changes in the future!
Arc is currently in invite-only beta, BUT we're super close with the team at Arc, so if you'd like to skip the waitlist (and are using MacOS), simply use the link above, it'll work for the first 10,000 people 😉
The browser by Google.
Chrome is the most popular browser in the world, owning over 60% of the browser marketshare—so chances are, you're reading this site in Google Chrome right now.
Love it or hate it, you should appreciate it. Without Chrome, Chromium wouldn't exist—why does that matter? Well the open-source browser foundation that was built by Google is likely powering whatever browser you're using right now.
All-in-all, Chrome is great. It was our main browser for over a decade. And yes, we tried all of leading browsers on the market (Brave, Vivaldi, Firefox, Opera, Safari—even giving Edge fair shot when they introduced OpenAI into the mix).
We continued going back to Chrome—it was just familiar and worked well, especially if your personal and work life are tied to Google (as many are).
Well... That was up until Arc.
Rather than describe all of the features you're probably already familiar with like tabs and bookmarks, I think it's time better spent explaining why you shouldn't really expect new features with Chrome.
When you have a product that has billions of users and hundreds of millions of companies relying on it, you need to focus on stability over everything else.
Is that why it took the Chrome team over a year of beta testing "Tab Groups" before publicly releasing it? Oh, and then only leaving it core to the new tab experience for a few months before ultimately disabling it and making it a manual opt-in feature.
Yeah, that's because of inertia. Billions of people are expecting the browser to work one way, you can't have core functionality change one day without pissing off potentially hundreds of millions of people.
Okay, okay, so all of that is totally fair... But also sorta a boring answer 😅 okay, you win—let's ruffle some feathers!
Ah good-ol bookmarks! Tried, true, and tested. Do they actually work well for referencing back what you saved? Nope! But they are familiar, so don't touch them!
Wait... You said they don't work well—let's dive into that for a moment. Hear me out—bookmarks weren't actually created to make finding pages you're looking for to be easier.
The more you use bookmarks, the less you search Google to find what you are looking for, and the less ads that Google can serve you. Ah! Misaligned incentives! Get overwhelmed with all your open tabs? Google wants this! It results in you closing the overwhelm of tabs, only to later search Google to find back what you're looking for.
What if bookmarks and tab management could be rethought and reinvented 🤔 well they can be, that's why much of Chrome's team have left Google to join Arc Browser to actually build out all the ideas that they had at Google but were killed because releasing them would actually hurt Google's Ad business. 🤯
Before Arc, I've have just told you that the major competitors on the market were pretty much the same thing, with slight opinionation. Take Brave, the privacy-focused opinionation. Looks and feels almost identical to Chrome, but you don't need to sign up with an email address to use it (you instead have a hash key).
If you're on MacOS, give Arc Browser a shot—it's essentially what Chrome could have been if they didn't rely on an ad business (although it's coming soon to Windows as well). It genuinely rethinks from the ground up of what a browser is, and could be. They bake in delight into every interaction, and it just does more.
There is currently no promo code for this app but we are close partners, so if you use the link above to visit the site and then let their team know that Efficient App sent you, you may just get a little something... extra 😉
There is currently no promo code for this app—we'll update it here if that changes in the future!
.svg){kind=icon}
.webp)
.svg)
.svg)
.svg)
.svg)
%20YouTube.webp)
-(Thumbnail).webp)
%20(Thumbnail).webp)
.svg)
.svg)
.svg)