Google Workspace has built a brand perception around "quick moving and growing teams". And it's one that rings true in most cases.

Google Workspace is usually the #1 tool that every software integrates with (even just with the "sign in with Google" option)—and they make it easy with their super powerful API's built directly into their entire app suite.

We've actually made the conscious choice to only work with companies that use Google Workspace in-fact, because it's often more of a reflection of the type of company than anything.

If you're an older or enterprise company, you're often using that of Microsoft 365—which is fine, it's just that Microsoft ideally wants everyone to use all of their internal tools for everything (*cough* monopoly *cough*), and thus they don't play as nicely with outside tools (as Google Workspace on the other hand does).

If you're a quick moving startup or modern business that is interested in using modern an innovative software, you'd be best using Google Workspace at the core.