We initially tried to use Metricool for social media posting but came out super disappointed on the other end. Then we found Buffer and the experience was so much more seamless. Buffer tends to have a more modern interface and through our testing, we found it to be more reliable in terms of actually getting our posts published. Buffer is the clear winner between the two.
We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤵
.webp)
All-you-need social media platform for small businesses.
Buffer is the best all-around social media scheduler. While it's still not perfect (API limitations with social media apps make it hard for any of these scheduling apps to be), it's the closest we found.
Buffer has the best interface and user experience, it is a modern social media management tool, while the others out there like Metricool and Hootsuite feel quite outdated and klunky, and are also less stable and reliable.
We used Buffer to schedule short form video content on Instagram, LinkedIn, and X and the platform worked as we'd except (with one LinkedIn exception—see full Buffer Review for details).
We decided to skip using Buffer for YouTube Shorts as you can't add a thumbnail from Buffer or add in any tags, and since YouTube is our most important social media platform, we didn't want to compromise on the limitations. We also decided to skip using Buffer for TikTok as you cannot format the caption (TikTok API limitation).
Not only is Buffer is the best all around social media scheduling tool, it also has a super generous free version for up to 3 social media platforms. Definitely worth giving a shot.
The digital Swiss Army Knife for social media managers.
While initially thought Metricool would be the answer to our social media scheduling needs, we quickly became disappointed due to many limitations with Instagram, TikTok, and YouTube Shorts posting.
Out of all the social media scheduling apps we used, we had the most trouble posting our Instagram Reels with Metricool due to a video file size error (we cover the details of this in our full Metricool Review, but the long-and-short of it is that none of these issues occurred with Buffer, with the exact same video files).
The most impressive feature of Metricool is the best time to post feature, which shows when the highest percentage of your followers are online. While this was available for Instagram, TikTok, and X, it was not available for YouTube Shorts or LinkedIn.
All this being said, we found Metricool underwhelming and instead recommend Buffer for Instagram, LinkedIn, and X posting (unless X and LinkedIn are your main platforms for posting, then we'd recommend Typefully.)
.svg)
.svg)
.svg)
.jpg)
.svg)
.svg)
.svg)
.svg){kind=icon}
.svg)
.svg)
