Recording Experience
Recording in Supercut for the first time left us somewhere between shock and excitement. Everything was just FAST. The recording panel is clean, nothing gets in your way. You hit record, do your thing, and it's ready to share almost immediately.
Coming from Loom, this was a big shift. Loom started to feel sluggish and unpredictable for us (after Atlassian took over), especially when we were recording back-to-back. It would crash and we'd be re-recording the same thing sometimes 3 times over. We've been using Supercut since 2025 and found it's way more reliable and smooth, and that's exactly what's been missing from the video recording market.
Transcripts
Every video comes with a transcript, and we use it this way more than we expected. You can jump to specific moments or even share exact sentence links. When you're working across teams, like us, that's really helpful. Product can go straight to their section, sales can skip to theirs, and no one has to sit through the whole video just to find one detail.
We've even used transcripts to train custom GPTs and pull content into other workflows. It turns even one-off recordings into something you can reuse and search, all while keeping everyone accountable.
AI Assistant
A lot of tools are rushing to add AI right now, but most of it ends up feeling bolted on. This doesn't. Supercut's "ask anything" feature lets you interact with your video almost like it's a document. You can ask things like "what are the action items?" and it'll pull the answer instantly.
I use it a lot when working with contractors, and I'm thinking, "I feel like I mentioned this in my video," so I'll quickly pop over to Supercut and search, "did I mention XYZ in this video?" and the AI assistant will provide me a time stamp and screenshot of the moment I mentioned it. Even more than that, it can go as far as to generate clear summaries, organized bug reports, and even full write-ups, which keeps me from context switching, and saves me tons of time.
Collaboration
Comments live directly on the video timeline, which keeps everything in context. Instead of getting Slack messages like "hey, at 4:12, what did you mean," the feedback is tied exactly to the moment it's about.
It's a small thing, but it changes how people interact with videos. There's even a cute keyboard shortcut ("c") that makes leaving comments speedy.
For client-facing teams, CTAs are insanely simple and useful. You can add a clear next step at the end of any video. It removes that awkward gap where someone watches your video and then… does nothing. It's a simple feature that pushes your viewers to book a call or review something.
Editing
The editor is amazing! It feels more like editing text than editing video. You highlight what you don't want, cut it, and move on. You can trim silences, clean things up, adjust layouts, and make quick improvements without having to re-record (which takes so much time).
It's not built for heavy production work, so don't expect to rearrange full sections or build complex edits like you would in something like Tella. But for day-to-day communication, it's perfect.