Best Email Apps 2023

If you get more than 10 emails per week, you'll want to seriously consider Superhuman.

While I've spoken to many about the sheer simplicity and power, I find that either someone "gets it" or "doesn't", and if you don't, it's not for you.

If you highly value your time, and are willing to pay a bit extra for enjoyment, Superhuman is the tool that will do just that, while get you through your email inbox 2x as fast.

I'm not kidding, I'm talking like those 3-5 seconds you often need to wait for Gmail to load—yeah, Superhuman is literally instant. Want to write an email? Open Superhuman and press [c] and you'll be in a compose window a solid 2 seconds before Gmail loads.

I was a skeptic for years, until I finally gave it a shot. Learned some of the simple keyboard shortcuts like [e] for archive and [h] for snooze + some additional fun shortcuts like [#] for delete, and [!] for spam.

Don't like memorizing keyboard shortcuts to get through your email more quickly? Great, then just press [CMD] + [k] → the Superhuman key, which allows you to do absolutely anything from anywhere just by typing.

At the end of the day, I'll never leave Superhuman, because it makes me dread email less. Enjoy it even. And dive into the advanced features like saved snippets for re-usable bit of text that you use often, and you'll be unable to see yourself going into Gmail ever again.

Oh, and the mobile app. Yeah, go ahead and "snooze an email for when you're on your computer", because sometimes you just want your full keyboard. It's thoughtful, fast, and powerful. The way email should have been.

We've used just about every single marketing and transactional email sending tool on the market, and we believe that Loops is the most simple and modern solution, poised to take much of the market share in time.

You're probably exploring tools like Mailchimp, Hubspot (Marketing Hub), ConvertKit, and even Postmark, and you're probably banging your head against the wall because you're overwhelmed with options and not quite sure of the difference.

And that's totally fair! Believe us, we've used them all and more. Dive into Mailchimp and you'll be introduced to what feels like 20 different areas to accomplish basic things—they used to be the most user-friendly solution on the market, but with growth has come complexity and segmented products (like why are they trying to get me to create a website...?)—sending email shouldn't be so complicated.

I mean come on, you have contacts (an audience), and then one-off bulk emails (campaigns) you want to send to your contacts, and sequences (Loops) which are re-usable emails (e.g. like a newsletter or customer onboarding sequence):

The main differentiation point of Loops is that it is just super simple and straightforward to use. You can easily segment down your audience (contacts) by defining in the campaign or sequence whatever filtering criteria you'd like specific to the actual one-off email or sequence you are sending out—super straightforward:

What we like to say is the best email tool is one you rarely need to open up. Wait, what? Yeah create your email sequences once, and then use their flexible API to easily pass these contacts from your CRM to Loops.

While they advertise themselves as "better email for SaaS", we've been able to use them for our evergreen CRM-focused newsletter, which has nothing to do with integration into our products, it really just means that they have a robust API, allowing you to easily trigger one-off or sequences of emails (Loops) to go out at various points in the process.

These other email sending tools like ConvertKit, MailChimp, and Hubspot have just added so many additional "features" to try and extract more money (with the blink of an eye you'll be spending $20k/yr with Hubspot to unlock all of their marketing automation features). Loops on the other hand just has simple pricing and "gets out of the way", with a clean email editor, powerful API, and a great user-experience.

P.S. We use and love Postmark for sending transactional via our Communicate app, but that's only because it's more of a product, in most cases, companies shouldn't really be looking at an email sending tool like Postmark for marketing automation. Not to mention, Loops has actually just added transactional (one-to-one) email support, which should be able to take care of most transactional emails (like password reset emails, etc.)

Gmail has some of the most extensive integration capabilities and natively integrated apps of any email software on the market.

Check out the integrations area for some of the tools that work with Gmail we love most like Superhuman and Mailman.

You're probably exploring tools like Mailchimp, Hubspot (Marketing Hub), ConvertKit, Loops, and even Postmark, and you're probably banging your head against the wall because you're overwhelmed with options and not quite sure of the actual differences.

You're probable checking "does it integrate with my CRM?" and the most confusing bit of it all is that what you think integrating with your CRM and what the marketing sites list as integrating are two totally separate things.

Mailchimp is the 800lb gorilla in the space—has been around the longest, has the most "integrations" out of the box, but as they've grabbed more and more of the market, they've had to expand their product offering to generate more revenue. Even expanding to offering websites, stores, and appointment booking (only to get worse with their recent acquisition by Intuit—how do you become a $100bn email sending company? You don't, you expand to everything but the kitchen sink):

So dive into Mailchimp and you'll be introduced to what feels like 20 different areas to accomplish basic things (even just on the sending email front)—sending email shouldn't be so complicated.

They also focus heavily on "beautiful email templates that match your brand", well the open-rates and click-through of highly templated/branded emails have fallen off a cliff in recent years. Would you believe that with so much automated emails, people actually prefer receiving emails that feel like they were sent by a human? Big shocker, right? 😅

We highly recommend checking out a more simple tool like Loops to build out and manage your marketing emails (it's what we use for our CRM-focused evergreen newsletter).