This is one of our top picks in the category so we recommend it over others (you're on the right page), read below to learn why we love and recommend it! ⤵
This is one of the better tools in its category, see below if this tool is right for you! ⤵
We have over 100+ affiliate partners, and Dub Partners consistently outperforms every other affiliate tracking platform in terms of reliability, fraud protection, and user experience.
Dub Partners is the only modern affiliate + partner platform built on first-party tracking, so nothing gets blocked and every referral is accurately attributed.
You get clean visibility into exactly which content drives revenue, creators love using it, and it handles global payouts and tax compliance automatically. Top companies like Framer and Perplexity rely on it to scale their programs.
We believe there are better options available in this category, read below to learn what they do well, and what they could do better. ⤵
Dub is the modern link attribution platform for affiliate programs.
Dub Partners is the most modern and refined leading affiliate/partnership tracking platform on the market. Unlike most other affiliate & referral software on the market, Dub Partners was built alongside actual influencers and affiliate partners, to ensure that the solution enables them to track exactly what content is leading to the most revenue and conversions.
Read this post around starting an affiliate program to see exactly where Dub Partners fits into the affiliate tracking space when compared to the best affiliate & referral platforms out there. I think you'll be quite surprised.
If you're a SaaS company (B2B or B2C) looking to start an affiliate program (or move over from PartnerStack, Impact, Cello, Rewardful, or any of the others), Dub Partners is Dub's full affiliate platform and it's fantastic.
Dub Partners supports cost-per-click, cost-per-lead, and conversion programs. They handle all the link infrastructure, provide your company and each creator with a dashboard, and even handle all the payouts.
Modern companies like Cal and Framer are using Dub for their Affiliate Program. Not to mention, Dub Partners is a more cost-effective solution than many of the other affiliate platforms out there, and we (affiliate partners) will love you 100 times more if you prioritize a modern affiliate platform that gives us reliable data!
To understand why first-party tracking is so important, you first need to understand third-party cookies which a lot of dated affiliate platforms use, especially Impact and CJ.
Third-party cookies share data across many different brands on the same platform, but modern browsers (including iPhones and Safari) now block them entirely. That means any platform using third-party tracking will miss large portions of attribution.
Dub Partners was built after these browser changes, and instead uses first-party tracking. First-party tracking means the cookie is created and stored by your own website, not shared across other brands or domains. Because browsers allow first-party cookies, nothing gets blocked, referrals track accurately, partners get full credit, and you get reliable performance across every device.
So with Dub Partners, you are way more likely to have a successful affiliate program full of motivated partners as they are actually getting credit for the clicks they are sending your way.
A huge reason we love Dub Partners is the attribution. They started as a link tracking tool, think Bitly, but built for performance, so attribution is baked in from day one.
Unlike other affiliate platforms that require separate tracking links for every CTA (YouTube video, blog post, newsletter, individual buttons, etc.), Dub Partners lets you use a single link across all platforms. Dub Partners is the only affilaite platform that supports full UTM-level attribution within one link, so creators don’t have to manage dozens of hundreds of URLs.
Every UTM is tracked with precision, letting us see exactly which content, videos, or channels drive the highest-quality sign-ups so we can do more of that!
As a SaaS company, you probably obsess over delivering a great user experience, so why settle for anything less from your affiliate platform?
Dub Partners has a fast, modern UI/UX that lets you see your data clearly and instantly, without clicking through 20 different screens just to find basic metrics. It feels intuitive, lightweight, and easy to understand.
Dub Partners shows you real time events from all your partners.
Most affiliate platforms are not great at detecting fraud. They rely on older fraud-checking tools that miss a lot of fake clicks, fake leads, and bot traffic.
Dub Partners uses Fingerprint, which is the same fraud-detection technology used by companies like Binance, Western Union, TikTok, and Dropbox. It can tell the difference between a real person and a bot with extremely high accuracy, so you don't pay for fake traffic or fraudulent signups.
Impact, PartnerStack, and most legacy affiliate tools do not use Fingerprint. They use older fraud-prevention providers (Impact uses older internal systems, PartnerStack uses Sift) that are more limited and were not designed for modern affiliate abuse patterns. This means more fake leads slip through, more invalid signups get credited, you end up paying for bot traffic, bad actors can exploit loopholes.
Dub Partners has a robust API that allows for proper integration. For example, at times we offer a bonus to users who use our affiliate links to sign up for software (e.g., a free course or an extended discount). Dub Partners enables us to do this because of their API.
Dub is fully open-source, meaning if you're technical, you can self-host it for greater control over data, privacy, and customization.
Get 20% off your first 3–months of Dub Partners.
Is Dub Partners worth it? 100000% it is. We have 100+ affiliate partners, and when a company is using Dub Partners, we're dramatically more confident in the tracking and attribution. That confidence directly translates into motivation. When we know conversions are tracked accurately, we want to create far more content for those companies.
Dub Partners is also the platform we check the most often. Because the data is clean, real-time, and easy to understand, the tools using Dub Partners stay top of mind for us. And when a tool is top of mind, we end up mentioning it more, recommending it more, and creating more content around it.
Dub Partners is the platform we trust the most.
If you’re setting up or switching your affiliate program, we recommend signing up for Dub Partners using this link to get 20% off your first 3 months. And once your program is live, let us know! We’re excited to join and help you scale it 🚀
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We've tracked and verified the above companies are using this software in their team's stack.
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