If you're a social media agency, you might be tempted to go with Hootsuite since they have been around the longest. But being around longer, doesn't mean better.
Hootsuite is catering to large enterprise teams who have many layers of management and need deep reporting, custom analytics, competitive analysis, and multiple layers of approvals.
Metricool is more so catering to social media agencies who manage 50 brands or less. While Metricool also has deep reporting abilities, it's not quite as robust as what Hootsuite offers. Between the two, we'd recommend Metricool if you are small-medium sized business. That said, our top pick for social media management is actually Buffer.
We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤵
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The digital Swiss Army Knife for social media managers.
While initially thought Metricool would be the answer to our social media scheduling needs, we quickly became disappointed due to many limitations with Instagram, TikTok, and YouTube Shorts posting.
Out of all the social media scheduling apps we used, we had the most trouble posting our Instagram Reels with Metricool due to a video file size error (we cover the details of this in our full Metricool Review, but the long-and-short of it is that none of these issues occurred with Buffer, with the exact same video files).
The most impressive feature of Metricool is the best time to post feature, which shows when the highest percentage of your followers are online. While this was available for Instagram, TikTok, and X, it was not available for YouTube Shorts or LinkedIn.
All this being said, we found Metricool underwhelming and instead recommend Buffer for Instagram, LinkedIn, and X posting (unless X and LinkedIn are your main platforms for posting, then we'd recommend Typefully.)
Helping large teams prove social media ROI
Hootsuite has been around the longest out of all the social media management platforms and with that, the tool certainly feels like you're stepping back in time 😅 Hootsuite's interface is much more clunky and outdated when compared to something like Buffer, for example.
Hootsuite is catering to large enterprise teams and have gone very deep into building social analytics, competitive benchmarking, permissions, approvals and reports. With that, their pricing starts at $99/month, but even this tier is restrictive as most of the features we mentioned unlock on the enterprise plan.
If you are a small business, or a modern social media agency, we'd recommend staying away from Hootsuite as they are much better social media scheduling tools available. For instance, Buffer has a free tier and can do everything Hootsuite does for scheduling and content planning on their $99/month tier.
If you don't have 1000+ employees at your company, skip Hootsuite altogether.
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