Copper

If your team is using Google Workspace and you haven't yet considered Copper—take a minute right now to do just that.

Copper spends an absurd amount per-month in server costs alone, just to give you the deepest Google Workspace integration of any CRM out there.

As compared to all of the CRMs on the market, Copper has one of the most user-friendly experiences (which helps with team adoption), as well as a fully baked Chrome extension that allows you to use Copper (view tasks, past activity, and easily add new contacts to the CRM), without ever needing to even leave Gmail or Google Calendar.

Limitations

There's a lot that it doesn't do out-of-the-gate, like automated email campaigns, but pair it with Outfunnel (which is what you're getting when upgrading to the business tier of Copper—a white-labeled version of Outfunnel) and you'll get most of what you'll need on that front.

If you're more technical, you can even use Zapier or Make to build custom integrations where Copper might otherwise fall short.

API

We've excessively used the API of all the major CRM's on the market and I'm here to tell you that their API is fantastic. Copper's API is one of the most powerful and user-friendly to build on, especially as compared to that of HubSpot which has some incredibly odd API design decisions.

While this might not sound like a big deal, if you ever plan on integrating your CRM (or hiring a company like ours to do it), I'm here to tell you that building the same integration in HubSpot takes 2–3x as long and is more of a pain to maintain. All factors that affect the integration cost at the end of the day, so API design matters and affects you even if you don't think it does. 🤖 Learn more about our top Copper Integrations here.

Final Verdict

If you're using Google Workspace at your company and you want a modern CRM for your team, look no further than Copper. Not using Google Workspace? We recommend checking out Pipedrive or HubSpot instead. Just an individual and stumble upon Copper because you were considering either Airtable or Notion as your CRM? Use Folk instead.