Asana is tried and true. We used it for 7 years before switching to Motion. Now, that's not because it's bad. Asana is fantastic... If you invest the time and resources to set it up well.

Asana has gone the approach of being less opinionated, allowing for teams to build it out how they'd like. But with that, comes a super general task management tool, that your team isn't likely to adopt (without training).

It's powerful, has a great API, and tons of native integrations that allow you to do fun things, although you'll want to go custom if you want to do anything more powerful than that.

We genuinely prefer Asana to that of ClickUp (trying to turn more and more into an all-in-one tool like Notion—no bueno) and Monday. Oh, and don't be trying to use Airtable as a task/project manager—please.

Think of Asana like Salesforce or Hubspot—they work great, if you invest the tens of thousands into getting it built out for your specific company needs. Highly recommend against trying to set it up yourself 😅

If you're a small or medium size team looking for more of a project manager that's a bit more opinionated (makes adoption way easier), that also bakes in time blocking and your calendar at the core, check out Motion instead.

We've just finally finished migrating off Asana over to Motion (after 7 years of Asana), which should tell you something.