As much as we don't recommend using Airtable as your CRM, we do believe it serves a place in just about every business. For instance, Airtable can serve as a fantastic database extension of your lead and customer info.

We also recommend it as a replacement for Google Sheets, Submittable, Google Forms, Typeform, Jotform, and other form-collection software.

We actually named Airtable as one of our 5 Best Copper App Integrations of 2023, so to learn more about how Airtable can be useful alongside your CRM, make sure to check out that article too.

Over the past 8+ years, we actually replaced just about every single internal Google Sheet with Airtable.

We've done this because it provides way more structure (it being a proper database), while also having an incredibly powerful API (for integrating and automating).

P.S. Airtable is not a project manager—please stop trying to use it as one 😅