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No-Code is a category that is difficult to define. There's the clear no-code tools like Bubble, which the entire purpose of them are for building apps without directly needing to know how to code.
But ultimately what makes an app able to be a "no-code" builder is that it needs to have powerful relational database functionality. So it stands that many of the apps listed in the database comparison page also have a hint of no-code to them.
With Airtable and Zapier both investing resources into an "interface builder" component alongside their respective database products, and automation/integration capabilities is clear territory for no-code.
For example, we've built entire product MVP's using Airtable as the foundation and Zapier/Make as the connective tissue between the other tools required. For example we have the product Communicate by Efficient App, which is entirely a no-code product.
It uses Airtable as the programmable settings area for email copy/merge fields/delay settings and more, Postmark for handling the transactional email sending component, Copper as the main interface that the customer is interacting with the tool in on the day-to-day, and Zapier to tie together all of the complex logic.
As you'll see in the above example, it's really 4 different tools coming together to ultimately make the "product", but each of those in their own right has no-code capabilities by leveraging an integration tool like Zapier/Make.
So all of that to say, take a grain of salt when looking at these apps below. While they may not directly be a no-code builder standalone, they contain most of the components that are required of a tool to be used to build apps within.
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A no-code automation platform for small + mid-size teams. You can use Zapier to pass data from one app to another.
Zapier is the most popular integration and automation platform on the market. While they've had competitors arise over the years like Make, Tray, and Workato, they've managed to build one of the most user-friendly interfaces of them all, along with the largest number of deeply supported apps. Not a small feat whatsoever.
If you're using a modern software (take any app listed on our site for the most part), and there's sure to be a Zapier connector. This is pretty baffling when you really think about it.
When comparing Zapier vs Make for example, Make may look more user-friendly and accessible, but we're here to tell you that isn't the case. Make is more powerful with some inline formulas and other logic power features, but that definitely does not make it easier to use. If anything, it's easy to feel quite overwhelmed when first using Make.
Time and time again, in trying Make, we have found ourselves coming back to Zapier. It really can be bent and molded into what it needs to be.
In recent months, Zapier has gone incredibly deep into leveraging AI like OpenAI to rethink and evolve the integration space as a whole. This is something we applaud, and have been quite impressed by.
We're seeing Zapier slowly outgrow even just the integration world, and actually evolve into one of the best no code tools on the market. At the rate they are going with AI, alongside Tables and Interfaces, we wouldn't be surprised if we start seeing Airtable vs Zapier actually come up in the conversation in the future in the No-Code Builder space along with the Database space. For right now though, we'll have to award the winner to Airtable, but that doesn't mean we're not keeping a close eye on what Zapier has up its sleeve.
For teams of all sizes looking for a flexible and user-friendly database (spreadsheet replacement) that can easily connect with other tools.
Airtable is an incredibly flexible tool that can be used from something as simple as a Google Sheets replacement, all the way up to a no-code builder.
At a core, it's really just a user-friendly database, similar to that of Coda and even Notion (although those 2 apps both started as more of knowledge base tools first, whereas Airtable has always been first-and-foremost a user-friendly database).
If your team is still using Google Sheets (for things outside of company finance reporting like balance sheets, etc.), then we fully encourage you to check out Airtable and to give it a try. In most cases, it will completely replace the need for Google Sheets, Google Forms, Typeform, Jotform, and other Form software.
Believe it or not, over the past 8+ years, we've actually entirely replaced every single internal Google Sheet with Airtable alternative. Sometimes the structure needs to change slightly, but doing so unlocks so much additional functionality.
We've done this because it provides way more structure (it being a proper database), while also having an incredibly powerful API (for integrating and automating).
And that's where it has some no-code builder functionality, which means with the right guidance, it can even replace more complicated apps lite Submittable (more of an application management software).
As much as we don't recommend using Airtable as your CRM, we do believe it serves a place in just about every business. For instance, Airtable can serve as a fantastic database extension of your lead and customer info.
That said, we actually named Airtable as one of our 5 Best Copper App Integrations of 2023, so it still serves a purpose even when you're seeing how it might fit alongside your CRM needs.
Airtable is also not a project manager—please stop trying to use it as one 😅
On that note, if you're super tempted to use Airtable as your CRM and don't want a more fully-fledged CRM like Copper, you might want to try out Folk instead.
We love working with the Airtable API. It just does most everything you could want it to do, and it incredibly flexible and easy to work with.
You can simply create a new view within an Airtable Base, add filtered logic to it, and set it up so when a new record enters that view, an automation can be triggered. This allows it to be incredibly flexible.
With it ultimately just being a database at the end of the day and having such a powerful API, it is the most core tool in our stack. I don't think there's one customer we've taken on that we haven't used Airtable with for at least some aspect to their business.
Even if it's just more in the background as an intermediary database, doing data manipulation, allowing for us to more easily pass data between software.
With all of that said, there's a fine line between what it is good for, and what it's not good for. So it brings with it the same issues we've seen arise with tools like Notion and Coda. Determining when you should and shouldn't be using it is probably the most important thing to nail down when determining if Airtable is the right fit for your needs.
A powerful website builder, CMS, No-Code tool (for teams of all sizes).
If you're looking for a powerful and flexible website builder look no further than Webflow.
I will say though, the learning curve is a bit higher than other website builders like Framer or Squarespace. That said, if you have any hopes of your site eventually evolving into a more involved blog, eCommerce store, or membership site (aka anything meaningfully complex), you'd be happy you picked Webflow over the alternative website builders.
Webflow is even sometimes referred to as more of a "no-code web app builder" than it is that of a website builder. And with the recent users functionality released along with all the integrated tools, Webflow is definitely evolving into something a bit more than just a website builder.
If we were creating super basic marketing site or personal website, we might use Framer over Webflow. Even if we wanted to try building a site like this in Framer, it would begin falling apart with any scale.
Fun fact: This site, the one you're on right now, was built in Webflow. It's incredibly powerful, especially when matched with tools like Whalesync. Imagine being able to manage the site database for a site like this one via Airtable or Notion 🤯 Webflow is the king of integration!
Now there's one thing that Webflow is lacking, and that's a proper website analytics tool for some reason 😅 that said, we find Fathom Analytics to be a fantastic pairing with Webflow if you're looking for a modern website analytics and uptime monitoring tool.
The truth of the matter is that even if Webflow added a basic website analytics tool, we'd still continue using Fathom just for speed of accessing it, better control around conversion tracking, and storage of historical data.
This is a fun one... If we were to actually go through the list of our Top Picks, we're willing to bet that the majority of those that didn't go fully custom, went with Webflow.
Here's a few examples:
As mentioned, this site was built in Webflow. Our Efficient VC website was built in Framer. Check out both and you be the judge!
What I can say for certain is that this website could not have been built in Framer—it had tons of limitations when it comes to the database (CMS Collections) side of things. Something that we are heavily leveraging here on this site.
If you need a more simple blog and/or personal website, more used for just displaying data, then Framer is amazing. It allows for powerful animations that are easy to build out-of-the-box. The editor is also incredibly similar to that of Figma (for better or worse).
Coda is a flexible document tool that struts the line of no-code (you can use it for building micro apps).
We used to be huge fans of Coda for internal documentation and shared customer documentation. When it first came out, it was competing with Google Docs, and it was just better on every single front. And to that end, it still is.
We mainly used it as more of a collaborative project manager mixed with knowledge base solution, to where we'd spin one up when beginning work with a new customer, and it'd be the sole place we'd communicate and document.
The friction point grew over time as documents increasingly felt separate from one another. Jumping between internal documentation and customer documentation was like moving in and out of folders in Google Drive, and quickly searching across all of this was just too much.
That and the team at Coda decided they were going to double-down more on the no-code and database functionality of Coda and less on the knowledge base/documentation side of things.
I must admit, they did an exceptional job at this—in terms of re-thinking Google Docs and turning it into something that's just better in all ways, they accomplished that and more. It's just also with that, they began strutting the line of an all-in-one tool, to which if you've read enough on the site, you'd see that this is a category we see poised with issues.
We've gotta hand it to their team, if you want to dip your toes into the no-code world, there's probably no better entrance than Coda. They have a deep library of concept apps, it was genuinely one of the first tools that really got me thinking in the no-code headspace.
If you're technical enough to understand formulas in Google Sheets, you can do some pretty cool things with Coda. We almost see Coda as more of a playground, a fun place to learn and experiment. If you have a non-standard process that genuinely fits outside that of what other more structured tools offer, it might be worth giving Coda a shot.
This is also the area that's quite difficult though, just because they show you in their templates area that you can build a CRM or Project Manager in Coda, doesn't mean you should.
So while we encourage you to experiment with Coda, we just highly encourage you not to go overboard—if you find yourself trying to recreate an existing solution like a CRM or task manager, take a step back and re-evaluate, as you may be using the wrong tool for the job.
The most direct competition Coda has is probably Notion, as they both started out in the documentation/knowledge base area, and evolved their database functionality to a level of no-code builder capabilities.
We've seen some companies do some incredibly impressive things with Coda—heck, we were one of them. What we see with tools like this though is they start out with a clear focus and purpose—let's build an MVP for a non-standard process we have going on in our company, one that no other tool on the market fits into.
And we agree with that premise! Where it falls apart is shortly after that, when the team starts seeing the capabilities of Coda, and begin rebuilding all other systems into Coda. The exact same reason why we don't recommend using Notion as your CRM is the same reason we don't recommend using Coda as your CRM.
Why is this relevant? Well it's because we've seen way too many well meaning companies using Coda for one division (e.g. marketing), and a CRM for another division (e.g. Sales), and then someone wants the two systems integrated together (totally fine by the way)! What comes next is the problem...
There's then this person that has the "smart" idea of:
"Why don't we remove our reliance on our CRM and instead just build it directly into Coda? How hard can it really be?"
And that's where all hell breaks loose. Not immediately, but rather 1–2 years later when the team finally realizes that they made a huge mistake.
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