Front Review: Features, Pricing, Pros & Cons

My main question here is, are you planning on having your social channels and chat apps as your main source of support?

I mean really, think about that question deeply. I understand that the gut reaction is "yes, that would be great!"—but maybe those 5 customers of yours that prefer to message you via Facebook Messenger or Twitter DM's shouldn't be the sole cause of fragmentation across support channels, requiring you to then use a tool like Front to rope it all back in. So ask yourself, just because you "can" open up your support channels, "should you"?

If the answer is "yes", then that's where I can vouch for Front, but again, you're accepting support fragmentation, and good luck roping that back in in the future.

Again, if you're a small team, you should probably have a primary and centralized support channel, usually "[email protected]"—that way you can better control routing and tracking feedback.

Also, if you're like us and you love using Superhuman for your direct emails, you're not going to benefit from the other features of Front, like "shared inboxes" and such across the team.

You really need to use Front as your main email inbox to get the most use out of it.