Outfunnel vs Zapier

Outfunnel is one of the few tools that we use with absolutely every single one of our customers when we were doing consulting (we also use it internally here at Efficient App).

If you fill out our "Request Audit" form form for example, you'll get an automatic email sent from us + we'll see the various pages you visited on our site all within our CRM.

Outfunnel covers the complex syncing of sales and marketing data (syncing full databases not just one-off form submissions). Essentially taking marketing insights and connects it to your CRM, giving further lead context to your sales team.

Tie that in with some automated email for follow-up with their email marketing integrations, and you have an entirely automated start to your sales process.

It even connects with other tools like Calendly, and automatically logs booked calendar invites and the form responses right there within your CRM activity section.

What's most amazing is they take all of these insights and role up a clean "lead score", so you can see what prospects and customers are most engaged.

We couldn't run our business without Outfunnel. They are one of just a few software solutions that we'd even say this for.

Zapier is the most popular integration and automation platform on the market. While they've had competitors arise over the years like Make, Tray, and Workato, they've managed to build one of the most user-friendly interfaces of them all, along with the largest number of deeply supported apps. Not a small feat whatsoever.

If you're using a modern software (take any app listed on our site for the most part), and there's sure to be a Zapier connector. This is pretty baffling when you really think about it.

When comparing Zapier vs Make for example, Make may look more user-friendly and accessible, but we're here to tell you that isn't the case. Make is more powerful with some inline formulas and other logic power features, but that definitely does not make it easier to use. If anything, it's easy to feel quite overwhelmed when first using Make.

Time and time again, in trying Make, we have found ourselves coming back to Zapier. It really can be bent and molded into what it needs to be.

In recent months, Zapier has gone incredibly deep into leveraging AI like OpenAI to rethink and evolve the integration space as a whole. This is something we applaud, and have been quite impressed by.

We're seeing Zapier slowly outgrow even just the integration world, and actually evolve into one of the best no code tools on the market. At the rate they are going with AI, alongside Tables and Interfaces, we wouldn't be surprised if we start seeing Airtable vs Zapier actually come up in the conversation in the future in the No-Code Builder space along with the Database space. For right now though, we'll have to award the winner to Airtable, but that doesn't mean we're not keeping a close eye on what Zapier has up its sleeve.