We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤵
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This is a category that has gotten incredibly interesting in recent years. With the whole "no-code movement" that platforms like Zapier and Airtable have been allowing for, some tools in the website builder category are starting to evolve beyond just that, and more into the no-code app builder category.
While Webflow is currently the only one in this category that really allows for this, it's super impressive to see the evolution as it unfolds.
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A powerful website builder, CMS, No-Code tool (for teams of all sizes).
If you're looking for a powerful and flexible website builder look no further than Webflow.
I will say though, the learning curve is a bit higher than other website builders like Framer or Squarespace. That said, if you have any hopes of your site eventually evolving into a more involved blog, eCommerce store, or membership site (aka anything meaningfully complex), you'd be happy you picked Webflow over the alternative website builders.
Webflow is even sometimes referred to as more of a "no-code web app builder" than it is that of a website builder. And with the recent users functionality released along with all the integrated tools, Webflow is definitely evolving into something a bit more than just a website builder.
If we were creating super basic marketing site or personal website, we might use Framer over Webflow. Even if we wanted to try building a site like this in Framer, it would begin falling apart with any scale.
Fun fact: This site, the one you're on right now, was built in Webflow. It's incredibly powerful, especially when matched with tools like Whalesync. Imagine being able to manage the site database for a site like this one via Airtable or Notion 🤯 Webflow is the king of integration!
Now there's one thing that Webflow is lacking, and that's a proper website analytics tool for some reason 😅 that said, we find Fathom Analytics to be a fantastic pairing with Webflow if you're looking for a modern website analytics and uptime monitoring tool.
The truth of the matter is that even if Webflow added a basic website analytics tool, we'd still continue using Fathom just for speed of accessing it, better control around conversion tracking, and storage of historical data.
This is a fun one... If we were to actually go through the list of our Top Picks, we're willing to bet that the majority of those that didn't go fully custom, went with Webflow.
Here's a few examples:
As mentioned, this site was built in Webflow. Our Efficient VC website was built in Framer. Check out both and you be the judge!
What I can say for certain is that this website could not have been built in Framer—it had tons of limitations when it comes to the database (CMS Collections) side of things. Something that we are heavily leveraging here on this site.
If you need a more simple blog and/or personal website, more used for just displaying data, then Framer is amazing. It allows for powerful animations that are easy to build out-of-the-box. The editor is also incredibly similar to that of Figma (for better or worse).
All-In-One CRM For Sales & Marketing
We'll get right to it: Avoid GoHighLevel at all costs.
GoHighLevel is essentially a software MLM. You have people that are trying to start businesses or agencies looking for an additional revenue stream, so they purchase GoHighLevel and re-sell it to their customers. So you have these layers on top of layers on top of layers that are selling GoHighLevel.
This is further messed up because you are purchasing a sub license to someone else's GoHighLevel account. Which means you're forever tied to the person who sold it to you, that is also charging you a premium for it. What if they decide to cancel their main GoHighLevel subscription? Or their payment lapses? Well that impacts you, since you sit under them in the purchasing pyramid.
Oh, not to mention you don't own any of your data either. If you want to truly run a business who a good software foundation, do not sign up for GoHighLevel.
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