We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤵
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The referral category deserves a bit of an explanation because we continually see confusion arise when it comes to the competitors in this space. You'll often hear terms like "affiliate", "referral", "link tracking", and "partner portals" all used interchangeably.
And with that, not all referral tracking tools are created equal, nor are they focused on the same needs. They can actually be broken up more into 5 main sub-categories:
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Dub is the modern link attribution platform for affiliate programs.
Dub Partners is the most modern affiliate and partnership tracking platform on the market. Unlike older affiliate tools built for eCommerce or coupon sites, Dub Partners was built directly alongside creators, influencers, and real affiliate partners. The result is a platform that shows exactly which content, pages, and channels drive revenue with accurate, first-party attribution that actually works across modern browsers (including iPhones and Safari).
Manage your affiliate and customer referral programs seamlessly — and get started with the affiliate marketing software built for SaaS professionals, digital creators and marketers.
Cello's core differentiator is that it is built for user referrals inside your product rather than your typical affiliate platform. It aims to turn customers into a growth channel via peer-to-peer referrals. This is totally different than a typical affiliate activation that is focused on working with high-volume publishers, creators, or influencers.
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