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QuickBooks Online handles accounting with a strong focus on US businesses, especially around US sales tax laws, and most US accountants are more familiar with it than with alternatives.
If you're in the US and need accounting software with a solid API, it's the standard choice, but don't rely on it for expense management, payroll, or time tracking because those areas are clunky, limited, and better handled elsewhere.
Not sure if QuickBooks Online is the right fit for you? Check out these alternatives:
Best AI accounting for small businesses
Best AI accounting for small businessesWe find that teams based in the US tend to use QuickBooks Online, and businesses outside of the US tend to lean more toward Xero.
This is important because it means that the features QBO is building is more focused on things like US Sales Tax laws, while Xero may have more accounting features helpful outside of the US especially.
Also, accountants inside of the US are often more proficient with QBO as compared to Xero (although they should be familiar with both).
P.S. We highly recommend QBO over QuickBooks Desktop because of their robust API—you're not going to be integrating QuickBooks Desktop easily with anything.
QBO helps companies manage core financial tasks like invoicing, expense tracking, bank reconciliation, financial reporting, and tax preparation.
Some people have mentioned that QuickBooks Online allows for some expense management features like virtual credit cards, that said, a tool like Bill Spend & Expense (formerly Divvy) does so much more for expense management than simply allowing for a one-off virtual card though. Unlike QBO, a proper expense management tool allows you to go deeper, as it ties in individual and team budgets (across the entire company), all to ensure your company only allocates what they have budgeted for.
QBO also does not have proper receipt matching that automatically ties the receipt from your email to the individual transaction.
QBO does not have credit card rewards with their virtual credit card solution either.
This is one of those areas that it makes sense that they cover, but you can tell it was an add-on versus being their core service. Payroll is boring, and hey, QBO does the job, it's just not a straightforward user-experience, and let's just say we used it for 4 years before switching to Gusto, and there's not a single bone in my body that misses QBO for payroll. It was also incredibly painful closing it down with them, reporting to all the Department of Labor agencies, and everything. Save yourself the time and skip out on QBO for Payroll.
If you compare QuickBooks Online to any of the best time tracking software on the market, you'll see just how wildly barebones, slow, and underwhelming it is. Even just the process of logging into QBO feels like you're pushing a boulder uphill, now you need to do it any time you track software? No thanks, I'll pass.
They designed it more to be for people who just need to submit their time one-per-day or once-per-week, they are building to check a box, not to be leading the time tracking space.
QuickBooks Online fits into multiple categories based on what it actually helps you do. Each category highlights a different strength and the efficiency points it earned, helping you compare tools not just by features, but by how well they actually perform.
Keep exploring the best software across categories, or explore QuickBooks Online alternatives
