Accounting software for small and medium teams often based outside of the US.
We find that teams based outside of the US tend to use Xero, and businesses inside the US tend to lean more toward QuickBooks Online.
This is important because it means that the features QBO is building is more focused on things like US Sales Tax laws, while Xero may have more accounting features helpful outside of the US especially.
Also, accountants outside of the US are often more proficient with Xero as compared to QBO (although they should be familiar with both).
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