Everyone knows what a browser is, in-fact, you're using one right now to read this. Making it the most used software of any category, and thus, the most competitive.
The web browser category used to be far more interesting, back when Internet Explorer was the leader in the space, as it opened up competition from Firefox, Chrome, and Safari.
In recent times, the category has struggled to evolve, primarily due to inertia (people are just used to using what they use, and how it is laid out), so change and differentiation of any kind is actually seen more as a negative to many.
Add that to companies like Google getting billions of daily active users and businesses using and relying on Google Chrome, and you're left with a foundational tool that by design, cannot evolve or change, without upsetting the majority of their user-base.
Enter all the tech startups entering the space, trying to make browsers "more productive", like Sidekick browser and Shift, and even chromium extensions browsers/tab managers like Workona and Toby. While exciting at face-value, they all struggle with the same issue: inertia. People are so built to using a browser the way they're used to using them. Tabs and URL bar at the top, bookmarks, and extensions. Deviate from that, and you're sure to not last, even if you do find some innovation along the way.
I used and loved Shift for a couple years on-and-off, and early on, they had to manually port over the chrome extensions, so it never actually had everything I needed, to fully replace it with Chrome. That was the #1 piece that killed it for me, and that's exactly where you'll see the moat of Chrome exists. Pair that with the miscellaneous performance and minor daily UX frustrations, and it just can't function as your primary browser replacement.
This is where a new entrant in the space, Arc Browser, is trying to (and is), shaking things up. In got the foundation right. By focusing on just MacOS out of the gate and a modern native software stack, they have one of the most enjoyable user-experiences of any browser on the market.
Mix that with innovation of re-thinking bookmarks and tab management, you're getting actual innovation in the space, but not in a gimmicky way, but in a way that first got the foundation perfected. Want to simply use it as your browser and have it feel like what you're used to? It works great for that, it just introduces little pieces of delightful user-experiences along the way. Something that is all too uncommon in the browser space over the past decade.
It's actually starting to feel like those competitive days back when Firefox was first launching, and you started seeing actual competition and innovation happening in the browser space. Difference is, Arc is really the only one doing this right now, because they can. Oddly enough, because they don't yet have billions of daily active users (yet). Making this a very exciting time to be interested in the browser space again.
They are re-thinking what it actually means to even be a browser.
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The battery optimized browser built by Apple.
This is the default browser that comes with mac devices, and has existed for over a decade.
With Safari, you're not going to get anything too cutting-edge or innovative, because they, like Google Chrome are focused on stability for their 1+ billion users.
For a further breakdown in understanding the negatives that come with browsers that have hit major scale, refer to our Chrome vs Safari comparison.
Since Apple is a hardware company at the end of the day, the whole point of Safari is that you're going to get a great cohesive experience if you're using all Apple products (Mac + iPad + iPhone).
The largest benefit to be had here, in our eyes, comes from Apple owning both the hardware and software layers. This allows them to go above and beyond with optimizations like battery life and cross-device syncing.
While they have baked in password management
We don't really see much major innovation or differentiation coming to Safari though. Why? Because this isn't Apple's core business. Not only that, but Apple has zero interest in going after the B2B and collaborative browser space. When comparing Arc Browser vs Safari, you'll see first-hand that Arc has a lot more going on in the features and differentiation space as they ultimately want to be the browser for teams and collaboration.
We do applaud Apple for adding tab groups, and allowing for them to be on the side of the browser window. There's some small similarities when comparing Safari vs Brave in the recently released sidebar tab management in Brave and Arc.
With Safari, you get a familiar and safe UI. It looks like a browser, it looks pretty much the same as it has the past decade, and it's relatively bland in terms of how it looks.
There's just not much to mention here, but the truth of the matter is some of this is by design. Their focus is to be stable, functional, and to let the content of the website you're currently on, shine.
This is where we can give Apple some props on the user-experience, if of course you're also using other Apple products. Take for example you visit a website on your iPhone, you get a prompt in your MacOS dock that shows a website was just opened on mobile. Want to open it up on your desktop? Simply click the Safari icon in your software dock.
In actually using the browser though, there's nothing in particular that stands out as an exceptional UX. This category in particular is where Arc shines. They have the smallest UX details, that just makes using the browser on the day-to-day so incredibly enjoyable.
Are you a huge Apple fan? Do you only care about getting the best possible battery performance on your MacBook and nothing else matters to you? Do you absolutely despise change? If so, Safari is probably fine for you.
If you're on the other hand sort of bored when looking at the existing browser market and wish you could get a bit more enjoyment and productivity out of your browser, then that's where you should definitely be giving Arc a shot.
Genuinely, give Arc a shot for a week straight as your daily driver, and I'm willing to bet you that you never come back to Safari again.
Arc Browser is genuinely what Apple could have made, had they re-thought the browser from the ground up, without all the baggage that currently exists with Safari. And for that reason, that's why we rank Arc at the top of our best browser apps list. Genuinely wouldn't be surprised if Apple one day acquired Arc and replaced it with Safari as the default browser for MacOS.
There is currently no promo code for this app but we are close partners, so if you use the link above to visit the site and then let their team know that Efficient App sent you, you may just get a little something... extra 😉
There is currently no promo code for this app—we'll update it here if that changes in the future!
A privacy-focused (and crypto/blockchain-focused) browser built atop Chromium.
Brave was originally built more as a cryptocurrency/blockchain-focused browser, tied quite closely to the BAT token (Basic Attention Token).
The whole premise was that you can get paid in BAT tokens by referring others to use Brave, and just for using Brave. These tokens could then be used to support creators and websites.
They are essentially trying to take back control from the traditional ad model, and compensate their users versus selling their data, like that of Chrome.
For that reason, they have ad-blocking enabled by default (similar to Arc, which just enables the uBlock Origin chrome extension on the back-end).
They also have things like a VPN and a crypto wallet baked in at a core—this will either totally connect with you, or mean nothing. If the latter, it's probably not the right browser for you.
Brave looks and feels a lot like... Well, Chrome/Chromium. They've modernized the interface a bit by adding in optional features like vertical tab support:
That said, it still looks and feels like most browsers do—for better or worse. They don't seem to be taking any risky bets or overly experimenting on the design/UI/UX-front, which is honestly fine for what most people are expecting to get out of their browser.
The interesting thing here is that Brave, like many of the leading browsers on the market use Chromium at the core (e.g. Chrome, Arc, Opera, Vivaldi, and even more recently Microsoft Edge).
What this allows for is the same browser extension support, and more broadly, all these browsers have the same underlying rendering engine (open sourced by Google).
Point being, changing browsers between Chromium-based browsers makes switching between them pretty seamless (low friction), and Brave is no exception here.
Brave often connects most with heavily privacy-focused individuals, for whom are typically more in the crypto space. For example, at Consensus 2023, most people I talked to were using, or at least familiar with Brave.
A asked them what they liked most about it, and their responses were almost entirely around the privacy aspect. For example, "they don't even know what I'm bookmarking—my account is tied to a hashed key, so I can anonymously save my environment, and re-access it with my unique token—no email address/identification required."
And look, I get it, it's impressive to how they are leveraging the blockchain to store some of this information without tying it to identity, but personally for me, I'll take the benefits that come with using a traditional database and user account, like most other modern browsers like Arc and Chrome rely on for storing and syncing your data between devices.
If you're considering Brave, I genuinely think you already know yourself. But if you're not quite obsessed with privacy, to the level of at times potentially inconveniencing yourself (e.g. you forget your unique hash/key, you lose your history and settings—there's no "forgot password" per-say).
If you think privacy is important enough to not want to use Chrome though, there are genuinely other privacy-focused alternatives (in that they aren't trying to sell your data unlike Google with Chrome is), like Arc Browser. If you're on MacOS (Windows coming soon), definitely recommend giving that a shot.
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There is currently no promo code for this app but we are close partners, so if you use the link above to visit the site and then let their team know that Efficient App sent you, you may just get a little something... extra 😉
There is currently no promo code for this app—we'll update it here if that changes in the future!
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