We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤵
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The referral category deserves a bit of an explanation because we continually see confusion arise when it comes to the competitors in this space. You'll often hear terms like "affiliate", "referral", "link tracking", and "partner portals" all used interchangeably.
And with that, not all referral tracking tools are created equal, nor are they focused on the same needs. They can actually be broken up more into 5 main sub-categories:
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Manage your affiliate and customer referral programs seamlessly — and get started with the affiliate marketing software built for SaaS professionals, digital creators and marketers.
Cello's core differentiator is that it is built for user referrals inside your product rather than your typical affiliate platform. It aims to turn customers into a growth channel via peer-to-peer referrals. This is totally different than a typical affiliate activation that is focused on working with high-volume publishers, creators, or influencers.
Manage your affiliate and customer referral programs seamlessly — and get started with the affiliate marketing software built for SaaS professionals, digital creators and marketers.
Tapfiliate is an affiliate management platform that has similar issues as Rewardful and FirstPromoter. They all lack a good partner experience resulting in your affiliates not caring about your program. In fact, they will avoid logging in because they are juggling 30+ separate Tapfiliate accounts. You will be stuck chasing invoices, sending PayPal payments one by one, and drowning in hundreds of tiny transactions… all while your affiliates have zero idea which of their content is converting.
While It technically works for setting up an affiliate program quickly (great, you have a program). The problem is it's a half-baked solution that will directly impact your partners' willingness to promote you.
Compared to tools like Dub Partners or PartnerStack, Tapfiliate feels a generation behind and will be the reason you go from thinking "affiliate is a growth channel" to instead "affiliate is a headache".
For these prices, there are much more modern affiliate platforms
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