We've used Buffer for posting short form videos to our brand account on X and LinkedIn, but that was because we also were posting the same video content as Reels on Instagram. Buffer allowed us to post to all three platforms at once, which saved a ton of time. So Buffer is a better choice if you're wanting to post social content to various social media channels (Instagram, TikTok, etc).
But if you're mainly wanting to grow your X or LinkedIn following and don't care about the other social platforms, then Typefully is a better choice as you'll get features designed to specifically improve your posting experience on those platforms.
We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤾
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Built for đ and LinkedIn, powered by AI
Typefully caters to professional folks who want a better posting experience on X and LinkedIn. You can plan, write, draft, and schedule posts via Typefully.
But if you are wanting to post on all social media channels (Instagram, YouTube, TikTok), then Typefully is not going to be for you. If scheduling on all social media platforms with one tool sounds more appealing, our top pick in that case is Buffer.
Typefully was created for those who want to grow their following, and with that, there's no better tool for posting on X and LinkedIn in our eyes.
You can read our full Typefully Review to get a better understanding of how it fits into our social media software stack.
All-you-need social media platform for small businesses.
Buffer is the best all-around social media scheduler. While it's still not perfect (API limitations with social media apps make it hard for any of these scheduling apps to be), it's the closest we found.
Buffer has the best interface and user experience, it is a modern social media management tool, while the others out there like Metricool and Hootsuite feel quite outdated and klunky, and are also less stable and reliable.
We used Buffer to schedule short form video content on Instagram, LinkedIn, and X and the platform worked as we'd except (with one LinkedIn exceptionâsee full Buffer Review for details).
We decided to skip using Buffer for YouTube Shorts as you can't add a thumbnail from Buffer or add in any tags, and since YouTube is our most important social media platform, we didn't want to compromise on the limitations. We also decided to skip using Buffer for TikTok as you cannot format the caption (TikTok API limitation).
Not only is Buffer is the best all around social media scheduling tool, it also has a super generous free version for up to 3 social media platforms. Definitely worth giving a shot.
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