Dialpad nails the core VoIP experience with a modern, stable mobile app that actually feels like SMS, plus it offers strong AI features like sentiment analysis and call review that JustCall doesn't touch. If you want your calls and texts to reliably log into your CRM and are willing to put in the work to set up a proper integration, Dialpad gets the job done and feels current.

JustCall, on the other hand, stumbles where it matters most for sales and support teams who care about CRM workflow. Its click-to-dial isn't truly direct from the CRM, and both call and SMS logging are hit-or-miss, forcing you to double-check or work around sync failures. It's fine as a cheap, basic calling tool if your needs are light and you don't mind some friction, but it can't deliver a seamless experience for anyone serious about CRM integration.

If you actually need smooth CRM workflows, reliable logging, and a VoIP app that feels modern, Dialpad is the clear pick. Only consider JustCall if you're on a tight budget and don't mind inconsistent integrations.

Dialpad Editor's Verdict

What is Dialpad?

Having used just about every single VoIP on the market over the past decade, Dialpad is the clear innovator in the space.

So much in-fact that I personally use Dialpad as my professional relationships number (work/angel investing/networking). This is because the mobile app actually feels like a modern SMS app, and is the most stable of the bunch.

The added perk is that I've integrated Dialpad with our CRM (Copper) so all texts and calls automatically log into the CRM (and even automatically create new leads in the CRM if the number doesn't yet exist in our CRM).

You'll see software like RingCentral (the 800lb gorilla in the space) claims to "integrate" with everything, but it doesn't integrate as you'd actually like it to (it's just marketing-speak), and the desktop + mobile apps are incredibly outdated on all fronts.

There's more modern VoIP solutions on the market like Aircall and JustCall, which do have better "native integrations", although they pale in comparison to the UI/UX of Dialpad + have no AI intelligence features like Dialpad does (sentiment analysis, AI call review, etc.).

If you're unable to justify the investment into a custom integration with Dialpad, you'll probably be better off with Aircall or JustCall. Although, if you're interested in using the best tool in the space (clear leader) and are open to investing in a proper integration with your CRM, Dialpad won't let you down.

Pros & Cons

Pros

Best-in-class VoIP UX: The mobile app feels like a modern SMS app and is more stable than most competitors.
Strong AI features: Includes sentiment analysis, AI call review, and other intelligence features that most VoIP tools lack.
Modern interface compared to legacy tools: Much better UI/UX than older VoIP platforms like RingCentral.
API and Zapier support: Provides flexibility for automation and integrations if you're willing to build around it.
Dialpad Meetings included: A built-in meeting platform comes with the subscription.

Cons

Weak native integrations: Existing integrations are selective and often incomplete or unreliable.
Buggy CRM integrations: Some native integrations (e.g., Copper) do not sync data properly or consistently.
API limitations for messaging automation: Not designed for triggering automated SMS/MMS campaigns via API.
Regulatory SMS costs: Business messaging now incurs additional costs and regulatory fees.

Key Features

Business Phone

Dialpad is what we've use for our business phone number for, gosh, I've lost count how many years. Probably something like 7-8 years. We have multiple business phone numbers so that we keep our "professional" conversions seperate from personal.

Integrations & API

Dialpad is in a bit of an odd boat here. They are quite selective about what apps they choose to build native integrations with, and you can't completely trust their site in determining if the integration exists. This at times makes us feel like they initially built the integration as an MVP v1 more for marketing purposes than anything (to be able to say "we integrate with this software" to check the box for a new buyer).

Their API is decent, and they even have a Zapier connector (which we always appreciate), although it's quite complicated to get it to actually function how you'd like it to work.

Regulatory Frustrations

I will note that A2P (Application to Person) messaging is starting to get worse and worse. Dialpad and other VoIP services used to function more like P2P (Person to Person) messaging, but because businesses have taken advantage of this, carriers and the government have stepped in.

The result? A worse experience and higher costs for everyone. Dialpad now charges on-top of your monthly fee for sending messages (although they will cover the first 250 per user/mo), with stipulations (e.g. local SMS, not international or messaging an application—think Google 2FA codes, yep, those now charge you $0.01.

Pricing

Dialpad offers different pricing tiers depending on whether you’re using it primarily as a business phone system, a sales dialer, or a customer support platform.

JustCall Editor's Verdict

What is JustCall?

JustCall is focused on making sales and support calls easier, especially when paired with the best CRMs like Copper. On paper, it promises click-to-dial, SMS, and automatic call logging so reps don’t need to waste time copy/pasting numbers or updating records.

In practice, though, the experience isn’t always that smooth. One big limitation: there's not a true click-to-dial directly from the CRM. Users often have to work around it (or test competitors like Dialpad’s Chrome extension), which adds friction where speed should matter most. Call and SMS logging, while "supported" is also inconsistent. Sometimes the activity lands in the CRM, sometimes it doesn't. That’s a common pain point with many native integrations: they rarely have proper re-triggering systems in place, so the sync just fails quietly.

Overall, JustCall does the job for teams that want a simple, affordable calling platform with decent CRM connections. But if you rely heavily on wanting seamless one-click calling with reliable activity logs, you may run into some frustrations.