Marketing automation for the whole customer lifecycle.
Customer.io is great for building segmented onboarding funnels within your product (e.g. a series of emails and push notifications based on the onboarding flow).
It allows you to manage all of your communication flows with the customer in a visual way.
We've been seeing more and more companies switch over to this due to their flexibility of native integrations.
You can also do things like push app sign-ups and in-app events to a shared channel in Slack, or even use it to automatically push out updates to shared Slack Connect channels.
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