You really compare Typefully and Metricool apples-to-apples. Typefully was created specifically for those who want to grow their X and/or LinkedIn following. While with Metricool you can post to X and LinkedIn, it's more so catered for brands who want to use one tool to post across all social channels (Instagram, TikTok, etc).
The user experience for Typefully is much better than Metricool for posting, so if you're deciding between the two for X or LinkedIn, Typefully is the clear winner.
We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤾
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Built for đ and LinkedIn, powered by AI
Typefully caters to professional folks who want a better posting experience on X and LinkedIn. You can plan, write, draft, and schedule posts via Typefully.
But if you are wanting to post on all social media channels (Instagram, YouTube, TikTok), then Typefully is not going to be for you. If scheduling on all social media platforms with one tool sounds more appealing, our top pick in that case is Buffer.
Typefully was created for those who want to grow their following, and with that, there's no better tool for posting on X and LinkedIn in our eyes.
You can read our full Typefully Review to get a better understanding of how it fits into our social media software stack.
The digital Swiss Army Knife for social media managers.
While initially thought Metricool would be the answer to our social media scheduling needs, we quickly became disappointed due to many limitations with Instagram, TikTok, and YouTube Shorts posting.
Out of all the social media scheduling apps we used, we had the most trouble posting our Instagram Reels with Metricool due to a video file size error (we cover the details of this in our full Metricool Review, but the long-and-short of it is that none of these issues occurred with Buffer, with the exact same video files).
The most impressive feature of Metricool is the best time to post feature, which shows when the highest percentage of your followers are online. While this was available for Instagram, TikTok, and X, it was not available for YouTube Shorts or LinkedIn.
All this being said, we found Metricool underwhelming and instead recommend Buffer for Instagram, LinkedIn, and X posting (unless X and LinkedIn are your main platforms for posting, then we'd recommend Typefully.)
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