You really compare Typefully and Hootsuite apples-to-apples. Typefully is created specifically for those who want to grow their X and/or LinkedIn following. While with Hootsuite you can post to X and LinkedIn, it's more so catered for brands who want to use one tool to post across all social channels (Instagram, TikTok, etc).
The user experience for Typefully is 100x better than Hootsuite for posting, so if you're deciding between the two for X or LinkedIn, Typefully is the clear winner.
We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤾
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Built for đ and LinkedIn, powered by AI
Typefully caters to professional folks who want a better posting experience on X and LinkedIn. You can plan, write, draft, and schedule posts via Typefully.
But if you are wanting to post on all social media channels (Instagram, YouTube, TikTok), then Typefully is not going to be for you. If scheduling on all social media platforms with one tool sounds more appealing, our top pick in that case is Buffer.
Typefully was created for those who want to grow their following, and with that, there's no better tool for posting on X and LinkedIn in our eyes.
You can read our full Typefully Review to get a better understanding of how it fits into our social media software stack.
Helping large teams prove social media ROI
Hootsuite has been around the longest out of all the social media management platforms and with that, the tool certainly feels like you're stepping back in time đ Hootsuite's interface is much more clunky and outdated when compared to something like Buffer, for example.
Hootsuite is catering to large enterprise teams and have gone very deep into building social analytics, competitive benchmarking, permissions, approvals and reports. With that, their pricing starts at $99/month, but even this tier is restrictive as most of the features we mentioned unlock on the enterprise plan.
If you are a small business, or a modern social media agency, we'd recommend staying away from Hootsuite as they are much better social media scheduling tools available. For instance, Buffer has a free tier and can do everything Hootsuite does for scheduling and content planning on their $99/month tier.
If you don't have 1000+ employees at your company, skip Hootsuite altogether.
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