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Dub is the modern link attribution platform for affiliate programs.
Most affiliate platforms were built years ago and weren't designed for how modern SaaS companies (and modern browsers) actually work. Tracking breaks, attribution is unreliable, partners lose trust, and you end up paying for fake or low-quality traffic.
Dub Partners is the only modern affiliate + partner platform built from the ground up on first-party tracking, meaning nothing gets blocked on iPhones, Safari, or privacy browsers. Every referral is accurately attributed, partners get full credit, and you get clean visibility into exactly which content is driving revenue.
We work with 100+ partners, and Dub Partners is the only platform we trust fully. It’s the one we check most often, the one that stays top-of-mind, and the one that motivates us to create more content, because the data is real, accurate, and instant. It’s also the only platform that gives creators full UTM-level attribution with a single link, and it uses Fingerprint (the same fraud-detection tech used by Binance, TikTok, and Dropbox) so you’re not paying for bots or fake signups.
If you’re setting up or switching your affiliate program, we recommend signing up for Dub Partners using this link to get 20% off your first 3 months. And once your program is live, let us know! We’re excited to join and help you scale it 🚀
PartnerStack is a partner ecosystem management platform that helps companies build an manage their partnership programs (along with affiliate/referral tracking).
PartnerStack has long been considered one of the leaders in the partnership platform space, offering more than just basic affiliate link tracking and payouts. While they aim to aid with the full partnership go-to-market (GTM) strategies, the competition has caught up fast. And not by who you might think. When compared to newer players like Dub Partners who has building in stealth with some of the most impressive SaaS companies by their side, like Framer, Superhuman, and Granola (as design partners), PartnerStack gets harder and harder to justify.
Dub Partners offers more competitive pricing, a much more modern user-experience, and incredibly deep link-tracking capabilities (because Dub is a link tracking software at the core). And this ultimately leads to much better analytics for you, and your affiliate partners (e.g. what content is leading to the most revenue? Easily answered with Dub Partners, not PartnerStack).
We've tested nearly every major platform out there, from Rewardful, to FirstPromoter, to Impact, and more, and many of these are solid for simple affiliate link tracking, but don't actually give the best experience for the affiliate partner (us), which is also important. PartnerStack has set the gold standard for SaaS-focused partnership platforms (and still has one of the better UI/UX experiences), but Dub Partners has raised the standard when it comes to analytics, usability, and just overall value.
Basic affiliate and referral tracking for SaaS.
FirstPromoter suffers from the same exact core flaws we called out in the Rewardful review. Affiliates, especially your most impactful ones, will literally avoid logging into your program because they are juggling 20 separate FirstPromoter logins (one for each program they join).
Because of that, you will be stuck in a mess of admin work, from chasing invoices, manually sending payments out one by one, collecting W-9s, issuing 1099s (or W-8BENs), for every partner. And after all that, you still won't even have the tracking needed to understand what content is actually converting for your content partners. Thus, everyone is creating totally blind, not learning from prior content, and all it'll lead to is your affiliates not creating content for your software.
That mess, compared to modern affiliate platforms like Dub Partners, who are disrupting the space with unified logins (seriously, this should be table-stakes now-a-days), automated global payouts, and deep tracking. When looking at Dub Partners vs FirstPromoter, FirstPromoter feels incredibly dated and just inconvenient for both sides. When we see a company using FirstPromoter, it just tells us that they aren't actually taking their affiliate program seriously.
An affiliate tracking tool for large B2C eCommerce businesses like GAP and Honey (not for B2B SaaS companies)
If you're a B2B SaaS company, you shouldn't even be considering Impact, but let me guess? You just brought on a new head of partnerships who has experience with Impact, so you're seriously considering it, right?
Just don't. As a content creator, publisher, and influencer who has worked with over 200 software companies via their affiliate programs, Impact has continually been the single worst platform (not even considering its outrageous price), for software companies.
Impact was built as an eCommerce tool helping brands like GAP deal with their 200,000 SKU's, and then they saw the opportunity in the SaaS world. No, your platform was not built for that, just stop.
If you're a software company, you should use one of the best affiliate platforms that was built for B2B SaaS on day one. In-fact, they actively avoid working with eCommerce companies, because it makes sense, right?
Our recommendation? Dub Partners (it's our top pick), as it was built for recurring revenue models (you know, 3–4 "SKU's"), so they actually understand the concept of free trials, extended onboarding, and subscription tracking, with deep analytics, all without trying to retrofit an archaic platform (Impact).
An affiliate tracking tool for large B2C eCommerce businesses like GAP and Honey (not for B2B SaaS companies)
Cello's affiliate tools are secondary to its real purpose: enabling a peer-to-peer referral program inside your product.
If you're trying to run a serious affiliate program for creators, publishers, or influencers, Cello's barebones setup won’t meet expectations for your partners.
An affiliate tracking tool for large B2C eCommerce businesses like GAP and Honey (not for B2B SaaS companies)
If you’re looking at Tapfiliate and feeling underwhelmed, you're not alone. While it technically gives you the basics to launch an affiliate program, the experience breaks down quickly, especially for SaaS companies and creators who rely on engaged, data-driven partners. Affiliates don’t want another isolated dashboard to remember, they don’t want to manually track payouts, and they definitely don't want to operate blind with no insight into which of their content is converting.
Because of that, most teams end up exploring better alternatives like Dub Partners that offer consolidated partner dashboards, automated payouts, accurate recurring revenue tracking, and analytics that actually help creators optimize their content. The right platform should make your partners excited to promote you and Tapfiliate fails at that.
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