Andra Vomir: You probably heard by now that Google Universal Analytics is shutting down on July 1st and is being replaced with GA4 and the consensus is in: People are saying that it's super confusing and overwhelming to set up and use.
So if you stumbled across this video looking for a replacement, I won't let you down.
What we recommend is a tool called Fathom Analytics. We started using it a few years ago and absolutely love it and have not looked back.
So since it's a privacy focused analytics tool, we don't need to put that annoying cookie banner on our site, but it does give us all the metrics that we're looking for. Like how many page views and website visits we're getting, who's sending us traffic and the number of conversions that we're getting.
So if you are over using GA4 and you want to check out something that's much more simple, highly recommend Fathom and using our referral link that will give you a 30 day free trial plus 10 towards your second month.
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Companies that use our integrations report saving 25-300+ hours per month in addition to $90k-$120k per year on operational / administrative salaries.
Because Google is stopping Universal Analytics in 2023 and removed all historical data, Fathom built an importer so you can save your UA data (and GA4 data), then access it easily from your Fathom dashboard forever in just a few steps.
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