Fathom Analytics Review: Features, Pricing, Pros & Cons

Fathom is an incredibly light-weight and privacy-focused website analytics alternative to Google Analytics (GA4).

As someone that has had Google Analytics as their go-to for over a decade (was a web developer in my past life), I've completely stopped checking GA and have moved to only using Fathom.

Google Analytics has just been this heavy anchor that was dragging us down... Worked so hard to get these PageSpeed numbers up (we use Webflow), so why should I let Google Analytics drag them right back down?

Fathom gives you front-and-center the most important data in a beautiful UI/UX. As compared to Google Analytics (GA4), which is not only incredibly heavy, but also feature overload—making the most important features for some reason hidden behind layers of complexity.

With Google Analytics recent deprecation of UA (and all of your historical data with it), Fathom has gone ahead and built an incredible import from Google Analytics tool (works on UA & GA4 data):

Simply click a button to authenticate into Google Analytics, and within 30 seconds, all of your historical website data is in Fathom. It's insane how well build this thing is. Just want a specific date range? Easy. Make a mistake? Press delete and you're back where you were.

Fathom should spin off a data importing company because this is one of the slickest importer tools we've ever used 🤯

With all of this, if you're using a privacy-focused analytics tool like Fathom, no longer do you need that annoying cookie tracking banner to be GDPR compliant. Just throw on Fathom and you're all set!

Fathom also has basic uptime monitoring features for the sites you have Fathom enabled for. It'll send you an email, Slack, and/or Telegram message when your site is down and when it's back up.