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In this episode of BuiltOnAir and on his own show as well, Alex discusses what it’s like to be a business owner in this rapidly evolving, semi-enigmatic niche of workflow design. Alex has pivoted a lot throughout his journey in the tech world, and he does a great job of explaining his steps and thought process along the way.
Alex’s company Efficient App (previously CyberBytes) specializes in working with Copper CRM for Google Workspace. They often augment Copper’s functionality by building automations and integrating other software, like Airtable. Alex describes how he often uses Airtable as a staging area to store and manipulate raw data as it flows from one app to the next. In his screen share demo, we take a look at a simplified example of an Airtable base created for a client to seamlessly clean and format responses from a website contact form before pushing them to Copper.
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