We run an automation business and here's everything that we automate in our business part one when somebody comes to our website (Webflow) and they request pricing via our form, we automatically follow up with them via an email from Alex sent straight to their inbox without us lifting a finger.
This helps us greatly because I don't know about you, but Alex and I can't sit at our computers all day waiting for leads to come in, and being available to promptly follow up with them it really saves us a lot of time.
We also get a pretty kick-ass open and click-through rate, so we're happy about it.
The lead is also added straight into our CRM (Airtable) along with any important details so we know exactly when we need to follow up with them and we have all their details organized in one central place in our business.
If we didn't use automation our leads would be waiting hours if not days for us to reach out to them which isn't great and we'd have to manually copy and paste all their details into our CRM, that's why we honestly just love automation.