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Dub is the modern link attribution platform for affiliate programs.
Most affiliate platforms were built years ago and weren't designed for how modern SaaS companies (and modern browsers) actually work. Tracking breaks, attribution is unreliable, partners lose trust, and you end up paying for fake or low-quality traffic.
Dub Partners is the only modern affiliate + partner platform built from the ground up on first-party tracking, meaning nothing gets blocked on iPhones, Safari, or privacy browsers. Every referral is accurately attributed, partners get full credit, and you get clean visibility into exactly which content is driving revenue.
We work with 100+ partners, and Dub Partners is the only platform we trust fully. It’s the one we check most often, the one that stays top-of-mind, and the one that motivates us to create more content, because the data is real, accurate, and instant. It’s also the only platform that gives creators full UTM-level attribution with a single link, and it uses Fingerprint (the same fraud-detection tech used by Binance, TikTok, and Dropbox) so you’re not paying for bots or fake signups.
If you’re setting up or switching your affiliate program, we recommend signing up for Dub Partners using this link to get 20% off your first 3 months. And once your program is live, let us know! We’re excited to join and help you scale it 🚀
Manage your affiliate and customer referral programs seamlessly — and get started with the affiliate marketing software built for SaaS professionals, digital creators and marketers.
Modern affiliate platforms like Dub Partners and PartnerStack take the opposite approach of Rewardful: they centralize logins, automate payouts, provide deep analytics (well, Dub Partners more than PartnerStack), and treat affiliates as vital partners rather than an afterthought.
This not only makes your program easier to manage, it makes affiliates more motivated to actually promote your product because they know what is working, and don't get held up on all the admin complexities.
The truth of the matter is that Rewardful's flaws aren’t just "nice-to-have" fixes, they are the difference between what will make you feel that your affiliate program is a growth channel vs it being a headache (for you and your affiliate partners).
Basic affiliate and referral tracking for SaaS.
FirstPromoter suffers from the same exact core flaws we called out in the Rewardful review. Affiliates, especially your most impactful ones, will literally avoid logging into your program because they are juggling 20 separate FirstPromoter logins (one for each program they join).
Because of that, you will be stuck in a mess of admin work, from chasing invoices, manually sending payments out one by one, collecting W-9s, issuing 1099s (or W-8BENs), for every partner. And after all that, you still won't even have the tracking needed to understand what content is actually converting for your content partners. Thus, everyone is creating totally blind, not learning from prior content, and all it'll lead to is your affiliates not creating content for your software.
That mess, compared to modern affiliate platforms like Dub Partners, who are disrupting the space with unified logins (seriously, this should be table-stakes now-a-days), automated global payouts, and deep tracking. When looking at Dub Partners vs FirstPromoter, FirstPromoter feels incredibly dated and just inconvenient for both sides. When we see a company using FirstPromoter, it just tells us that they aren't actually taking their affiliate program seriously.
An affiliate tracking tool for large B2C eCommerce businesses like GAP and Honey (not for B2B SaaS companies)
If you're a B2B SaaS company, you shouldn't even be considering Impact, but let me guess? You just brought on a new head of partnerships who has experience with Impact, so you're seriously considering it, right?
Just don't. As a content creator, publisher, and influencer who has worked with over 200 software companies via their affiliate programs, Impact has continually been the single worst platform (not even considering its outrageous price), for software companies.
Impact was built as an eCommerce tool helping brands like GAP deal with their 200,000 SKU's, and then they saw the opportunity in the SaaS world. No, your platform was not built for that, just stop.
If you're a software company, you should use one of the best affiliate platforms that was built for B2B SaaS on day one. In-fact, they actively avoid working with eCommerce companies, because it makes sense, right?
Our recommendation? Dub Partners (it's our top pick), as it was built for recurring revenue models (you know, 3–4 "SKU's"), so they actually understand the concept of free trials, extended onboarding, and subscription tracking, with deep analytics, all without trying to retrofit an archaic platform (Impact).
An affiliate tracking tool for large B2C eCommerce businesses like GAP and Honey (not for B2B SaaS companies)
Cello's affiliate tools are secondary to its real purpose: enabling a peer-to-peer referral program inside your product.
If you're trying to run a serious affiliate program for creators, publishers, or influencers, Cello's barebones setup won’t meet expectations for your partners.
An affiliate tracking tool for large B2C eCommerce businesses like GAP and Honey (not for B2B SaaS companies)
If you’re looking at Tapfiliate and feeling underwhelmed, you're not alone. While it technically gives you the basics to launch an affiliate program, the experience breaks down quickly, especially for SaaS companies and creators who rely on engaged, data-driven partners. Affiliates don’t want another isolated dashboard to remember, they don’t want to manually track payouts, and they definitely don't want to operate blind with no insight into which of their content is converting.
Because of that, most teams end up exploring better alternatives like Dub Partners that offer consolidated partner dashboards, automated payouts, accurate recurring revenue tracking, and analytics that actually help creators optimize their content. The right platform should make your partners excited to promote you and Tapfiliate fails at that.
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