We get this question aaaalot! 😅
In short, software like Mailchimp/ConvertKit/Outfunnel (and so many others) are sales/marketing software that you would use to send bulk emails to multiple contacts (e.g. newsletters, cold outreach, etc).
When sending cold sales/marketing emails, contacts can identify that the email is automated/bulk as these emails must legally have an unsubscribe button. They know they are a part of an automated campaign.
Efficient Email Automation, on the other hand, allows you to send what is called transactional emails. These are emails that you would normally send manually person-to-person (onboarding emails, status updates, follow-ups etc). These emails are sent straight from you, as if you opened up your Gmail account and sent them from there.
There is no unsubscribe button, and emails are also more likely to appear in the important section of the inbox as that's where 1-to-1 emails go.
So in summary, Communicate (Email Automation) is great if you have a process where you would constantly send the same personalized email over and over at different stages in your process to touch base with your prospects, clients, or team (internal). Marketing software is normally a must-have these days for generic outreach.
We find both necessary and therefore we use both.
✅ Best for cold outreach
✅ Useful when you want to send hundreds of emails to your leads at the same time (e.g. newsletter)
✅ Emails legally require an unsubscribe button
✅ Contacts typically know they are part of an automated campaign
✅ Great when you want to warm up a contact list and weed out hot leads
✅ Will help avoid your domain being blacklisted
✅ Useful if you are sending the same personalized 1-to-1 email over and over at different stages in your process
✅ Best for following up with warm sales prospects
✅ Best for sending status updates to your clients during your onboarding process
✅ Best for sending status updates or delegating tasks internally to your team
✅ Does not require an unsubscribe button as these emails would normally come from you personally
✅ Emails are more likely to appear under the 'important' section of the inbox, as that's where 1-to-1 emails typically go
Still wondering if Communicate can help your business?
Here are the 3 most popular use cases across different departments:
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