Dub Links

If you're sharing content on any social platform, you will at some point run into the need to use a link shortening tool. Dub is the best for creators because it provides reliable real-time analytics (e.g. when you post on social media, you can see IMMEDIATELY when someone clicks your link, where they are from, and what platform referred them).

More than that, even on the free tier, Dub allows you to add your own custom domain to your short links (highly recommended—don't get fooled by other brands (ahem, Bitly) that get free marketing from you sharing their domain everywhere).

Marketers - Dub Links is THE tool you've been dreaming about.

This is how Dub beautifully displays conversion data.

Every other link shortening service on the market will give you basic analytics, but YOU are left to create your own custom reports to try your best to see your conversion data.

Not Dub. Integrate your Stripe account with Dub and get REAL-TIME conversion tracking from Click → Sale 🤯 Did your jaw just drop? Yep, ours did too!

Meta campaign? Email newsletter? Special offer? Influencer partnership? Yep, you can track it ALL if you use Dub analytics. Imagine being able to present marketing efforts to your team with Dub's dashboard moving forward. Your team will LOVE the simplicity. No other tool does this on the market!

See UTM Parameter traffic right in Dub.

More than that, Dub is the only tool that allows you to filter down by UTM parameters so you can see the source of where your traffic is coming from. What do other tools like Bitly do? Oh, they tell you to go check your Google Analytics console for this information... again making you do more work.

Clearly, Dub thought it's time for us marketers to get a bit of a break 🙏

If you're looking to start an affiliate program (or move over from PartnerStack, Impact, Cello, Rewardful, or any of the others), Dub Partners is Dub's full affiliate platform and it's fantastic.

Dub Partners supports cost-per-click, cost-per-lead, and conversion programs. They handle all the link infrastructure, provide your company and each creator with a dashboard, and even handle all the payouts. If you want to know what makes Dub Partners different, we did a full breakdown of how Dub Partners compares.

If you're a company that is looking for link infrastructure, Dub is your best bet. They've already attracted some top companies, like Cal.com (creating 200K+ links per month via Dub's link infrastructure for their SMS workflows feature) and Raycast (tracking link analytics when customers use their code screenshotting tool, ray.so).

On the most basic level, Dub allows for the most user-friendly experience to set up short links. We recommend setting up your own custom domain so that all of your links are branded (e.g., all of our short links start with efficient.link).

Easily set up UTM parameters in Dub and ACTUALLY see analytics based on where traffic is coming from.

See UTM Parameter traffic right in Dub.

For example, if you’re curious whether that link in your YouTube description or your YouTube comments is driving more traffic, you can now easily see with Dub.

Want a link to expire after a certain amount of time? Easy peasy. Write the timeframe in natural language, and Dub will do the rest 👌

Make links expire with Dub (if you want).

Use the geo-targeting feature if you want to redirect your users to different links based on their location.

For example, say you have a landing page for Australia and another for the US. You use the same short link but have it redirect based on the user's IP address.

Dub's Geo Targetting feature redirecst your users to different links based on their location.

Use password protection if you want only specific people to access your link. We use this feature when we are editing a video for our YouTube channel but want to share it team members before it's published.

Dub gives you the option to password protect your links.

QR codes are used to connect offline and online content, but now that many people watch YouTube on TV, more YouTube videos are including QR codes.

You'll see QR codes in our videos, and we use Dub to power them.

Quickly generate QR codes with Dub.

What's a good link shortening tool if you don't have analytics that are easy to reference?

Prior to Dub, no matter what link shortening tool we used, we literally dreaded going into the analytics tab—it was an overwhelming mess. Dub keeps it simple and useful 🙌

See the country, city, region, or continent of your traffic, device or browser, and referring domain within one easy view.

Dub's analytics dashboard.

The best feeling? Sending out a newsletter, or posting a fresh piece of content and seeing the link traffic roll in 🏎️ 💨

See link clicks in real time.

Marketers, you need to upgrade to the Business Tier to take advantage of Dub's Conversion Tracking, but trust us, it's worth every penny and more.

Warning: Dub will reduce the time you need to spend in Excel or Google Sheets.

Dub Analytics.

Dub Analytics has conversion tracking that is is a marketer's dream - this is the tool we've been begging for!

Dub Analytics is super simple to set up if you're using Shopify. Connect your store, and Dub will immediately start tracking clicks and sales.

Dub Analytics is super easy to set up on Shopify.

As a heads up, if you're running a SaaS business the integration with your payment gateway (e.g. Stripe or Polar) will take some engineering resources to configure initially, but once your set up, the data is invaluable.

Dub has a robust API that allows for proper integration. For example, at times we offer a bonus to users who use our affiliate links to sign up for software (e.g., a free course or an extended discount). Dub enables us to do this because of their API.

This is where companies like Raycast, and even email sending/social media scheduling tools, use Dub as their infrastructure. They have perfected links and attribution.

Dub Links is one of the best open-source software available on the market, meaning (if you're technical), you can self-host it for greater control over data, privacy, and customization.