This is a category that I had internal conflict about adding for a couple reasons:
- Rarely are all-in-one focused tools actually good at doing everything well (often having limitations around the last 20–30% in any given category)
- None of the tools that sit in this category were first-and-foremost all-in-one tools, but rather evolved to them over time
Why is #2 an issue? Well it's because looking at each of the tools listed here would be better categorized in 1 or 2 other categories, versus getting the denomination of "all-in-one" (it just feels like a bit of a cop-out).
That said, there's value in explaining this in further detail. Take apps like Notion and Coda, can you build some no-code apps with them? Yes—they are quite impressive in that regard, that said both of those tools were originally built as as a team knowledge base tool, in part to compete with Google Docs. And to that they have—they caught up, surpassed it, and then went searching for more areas to expand their Total Addressable Market (TAM).



