Coda vs Notion

We used to be huge fans of Coda for internal documentation and shared customer documentation. When it first came out, it was competing with Google Docs, and it was just better on every single front. And to that end, it still is.

We mainly used it as more of a collaborative project manager mixed with knowledge base solution, to where we'd spin one up when beginning work with a new customer, and it'd be the sole place we'd communicate and document.

The friction point grew over time as documents increasingly felt separate from one another. Jumping between internal documentation and customer documentation was like moving in and out of folders in Google Drive, and quickly searching across all of this was just too much.

That and the team at Coda decided they were going to double-down more on the no-code and database functionality of Coda and less on the knowledge base/documentation side of things.

I must admit, they did an exceptional job at this—in terms of re-thinking Google Docs and turning it into something that's just better in all ways, they accomplished that and more. It's just also with that, they began strutting the line of an all-in-one tool, to which if you've read enough on the site, you'd see that this is a category we see poised with issues.

We've seen some companies do some incredibly impressive things with Coda—heck, we were one of them. What we see with tools like this though is they start out with a clear focus and purpose—let's build an MVP for a non-standard process we have going on in our company, one that no other tool on the market fits into.

And we agree with that premise! Where it falls apart is shortly after that, when the team starts seeing the capabilities of Coda, and begin rebuilding all other systems into Coda. The exact same reason why we don't recommend using Notion as your CRM is the same reason we don't recommend using Coda as your CRM.

‍Notion positions itself as an "all-in-one" workspace tool, but that doesn't mean it's ideal for "everything."

At its core, Notion is a knowledge base or wiki, designed for documenting company processes and notes. Over time, Notion has expanded its capabilities, allowing users to link notes, create databases with formulas, and more.

• Good for knowledge bases and documentation.
• Strong ecosystem of templates, integrations, and third-party tools built around Notion.
• Good API and database structure, which makes it appealing for more technical teams.
• Free tier makes it easy to experiment and test ideas.

• Steep learning curve. Most teams underestimate how much setup is required.
• Requires building systems from scratch, which takes significant time and ongoing maintenance.
• Poor team adoption in many cases because the structure only makes sense to the person who built it.
• Easy to turn into a productivity distraction, where teams spend more time designing workflows than doing work.

Notion's versatility allows you to customize it into almost anything you need. This flexibility has led teams to use Notion as a CRM, project management tool, task manager, knowledge base, and more.

However, just because Notion can be adapted for various purposes doesn't always mean it should be. We often receive feedback from teams who've tried using "Notion for everything", only to find it becoming overwhelming and messy.

We regularly get emails like this.

If you want to use Notion, use it as a knowledge base/company wiki.  For specific business functions like project and task management or CRM, it's usually better to opt for dedicated tools built for the job. You can find what we've listed as the best project management software and best CRM software instead.

Notion is expanding into these core parts of your workflow, but the reality is they didn’t actually build either of these products from scratch. Notion Calendar comes from Cron, and Notion Mail an email client originally called Skiff, so instead of being deeply integrated into one system, they are more so separate tools with light Notion integrations.

On the other hand, Notion Calendar is our top pick for the best calendar apps category since they've maintained a lot of the integrity from Cron, which was a calendar we loved (just don't use it as a daily planner app).

• Free: $0 per user per month. Best for individuals organizing personal projects and life.
• Plus: $10/mo per user ($96/yr with annual billing). Best for small teams and professionals who want unlimited blocks, file uploads, and collaboration features.
• Business: $20/mo per user ($192/yr with annual billing). Best for growing teams that need advanced collaboration, permissions, and AI-powered workspace tools.
• Enterprise: Custom pricing. Includes advanced security, compliance, admin controls, and dedicated support for large organizations.