Surfe nails CRM and LinkedIn integration in a way nothing else does. If your workflow is all about building and syncing leads from LinkedIn, Surfe makes it painless to add people and pull in conversations right where you work. You never have to jump between apps or risk missing context, and everything is one click away, except on mobile, where you have to wait to add new leads until you're back at your computer.

Outfunnel, on the other hand, is built for teams that need to sync sales and marketing data across multiple tools and want the entire customer journey visible in their CRM. It handles full-database syncs, logs activities from tools like Calendly, automates follow-up emails, and rolls up engagement into a clean lead score. If you need deep, automated integration across your sales and marketing stack, not just LinkedIn, Outfunnel is the only way to go.

If your top priority is seamless LinkedIn-to-CRM sync and you live in LinkedIn, Surfe is unmatched. But if you need broader data syncing across multiple tools and want automated tracking and scoring in your CRM, Outfunnel is the clear winner. Pick Surfe for LinkedIn-focused workflows, Outfunnel for everything else.

Outfunnel Editor's Verdict

What is Outfunnel?

Outfunnel is one of the few tools that we use with absolutely every single one of our customers when we were doing consulting (we also use it internally here at Efficient App).

If you fill out our "Request Audit" form form for example, you'll get an automatic email sent from us + we'll see the various pages you visited on our site all within our CRM.

Key Features

Outfunnel covers the complex syncing of sales and marketing data (syncing full databases not just one-off form submissions). Essentially taking marketing insights and connects it to your CRM, giving further lead context to your sales team.

Tie that in with some automated email for follow-up with their email marketing integrations, and you have an entirely automated start to your sales process.

It even connects with other tools like Calendly, and automatically logs booked calendar invites and the form responses right there within your CRM activity section.

What's most amazing is they take all of these insights and role up a clean "lead score", so you can see what prospects and customers are most engaged.

We couldn't run our business without Outfunnel. They are one of just a few software solutions that we'd even say this for.

Surfe Editor's Verdict

What is Surfe?

Using LinkedIn with any CRM has always been a completely disjointed mess. You're adding people, unsure if they will accept your requests, and then conversations are had there before knowing if they should even be in your CRM.

This is where Surfe comes into play—you can simply continue using LinkedIn to connect and build your lead list like you normally do, but with the added benefit of accessing all of the most important information from your CRM right there within LinkedIn.

What I really appreciate about what the team is doing here is that they are focusing specifically on LinkedIn, to give the best user-experience possible, whereas most integration companies will start narrow and then begin going broader over time (e.g. Zapier + Make + Outfunnel + Whalesync). While this is totally fine (we love those mentioned tools), it just means that there's only so deep they can go into the user-experience and integration depth that focus allows you to do.

So with that said, we're confident in saying that there's no better CRM + LinkedIn integration tool on the market. Surfe is the clear winner. We personally use and pay for them and love it.

In-fact, what I find myself doing is going to events and prioritizing adding people on LinkedIn, because I know if they are there, it's a single click to get them added to our CRM (along with all of our conversations).

One thing I wish they had though was a way to create the lead/person within the CRM when on mobile, because I'd love to do this step when meeting someone cool out at a networking event instead of waiting to get them added to the CRM until after I get back to a computer.