Outfunnel vs Make

Outfunnel is one of the few tools that we use with absolutely every single one of our customers when we were doing consulting (we also use it internally here at Efficient App).

If you fill out our "Request Audit" form form for example, you'll get an automatic email sent from us + we'll see the various pages you visited on our site all within our CRM.

Outfunnel covers the complex syncing of sales and marketing data (syncing full databases not just one-off form submissions). Essentially taking marketing insights and connects it to your CRM, giving further lead context to your sales team.

Tie that in with some automated email for follow-up with their email marketing integrations, and you have an entirely automated start to your sales process.

It even connects with other tools like Calendly, and automatically logs booked calendar invites and the form responses right there within your CRM activity section.

What's most amazing is they take all of these insights and role up a clean "lead score", so you can see what prospects and customers are most engaged.

We couldn't run our business without Outfunnel. They are one of just a few software solutions that we'd even say this for.

While at first glance Make may look more user-friendly and visually appealing than that of Zapier with their drag-and-drop interface and animated bubble-like components, it's deceptively complex, yet extremely powerful.

Make is much more than a tool to just pass data from one app to another, it's also a fully-featured data manipulation tool for the data.

Because of that, learning how to use Make effectively is actually like learning a programming language, which is where the initial deception comes from.

The people I know that use Make as their main integration tool, are using it for quite complex data problems, for large companies, and they are often just as technical as a traditional engineer.

If you don't know what an API is, how webhooks function, and how arrays work, you're likely going to struggle with using Make.