When you first add Viktor to Slack, within an hour or so, he introduces himself. Not with a generic "Hi I'm your AI assistant, how can I help?"... he came in having actually read the channel, understood the work we do, and laid out specific things he could take on, including how he'd approach each one.
My first aha moment was in our video production workflow channel. He noticed we were about to publish a YouTube video and offered to take over the entire YouTube publish prep including formatting our description, timestamp, etc. While this sounds like a simple task, we have an entire process around how we structure our descriptions with UTM tracking on all of our links with different formatting for affiliate vs website links. It's a task I'd been meaning to delegate for over a year and never had because it just felt dreadful to hand off, especially to a human where the room for error was high and costly.
I'd considered delegating it to Claude or ChatGPT before, but haven't had time to even think through that.
But Viktor didn't need instructions, he just told me what he needed to get the work done. He told me to give him the video (or transcript) and he'd handle the rest. All I did was tell him to make sure to check how we currently format our video descriptions on our YouTube channel. I was lazy and didn't even provide the link to any past videos, wanting to see how vague I could be.
I genuinely expected maybe 60% to be usable. But Viktor came back with something that was 90% right. "ARE YOU KIDDING ME" was my first thought. Then it was "F*** YES" because this means I'll never have to explain this task to a human ever 😅
The timestamps were more accurate than when I was doing them myself. There were a few formatting preferences I wanted to change to the UTM structure he created, and we went back and forth 4-5 times, but it didn't feel dreadful. It felt like he was keeping up without me explaining context.
Viktor already knew what UTMs were, you're not starting from zero. You're just filling him in on your specific processes, which is a completely different kind of conversation. He saved the rules and moved on. He even caught a link formatting error we'd had for a long time that nobody had flagged.