Klaviyo vs Loops

Klaviyo is one of the best email marketing tools for e-commerce stores, especially if you want to build out things like different sales sequences, upsells, or abandoned cart flows.

Klaviyo gives you templates that are based on best practices from across the e-commerce space, which is why they tend to perform well. When speaking to friends in the e-commerce space, they all said they use Klavyio, it’s pretty much become the default tool e-commerce stores rely on.

While Klaviyo started as only email marketing flows, they now call themselves a B2C CRM where your customer data, messaging, and automation all live in one place. That’s what allows you to personalize flows based on real behavior (e.g. you can email someone if they added a product to their cart and didn't check out, or send them an email sequence if they haven't re-purchased in the past 60 days. Klaviyo also seems to be better than Shopify for A/B testing these flows.).

We've used just about every single marketing and transactional email sending tool on the market, and we believe that Loops is the most simple and modern solution, poised to take much of the market share in time.

You're probably exploring tools like Mailchimp, Hubspot (Marketing Hub), ConvertKit, and even Postmark, and you're probably banging your head against the wall because you're overwhelmed with options and not quite sure of the difference.

And that's totally fair! Believe us, we've used them all and more. Dive into Mailchimp and you'll be introduced to what feels like 20 different areas to accomplish basic things—they used to be the most user-friendly solution on the market, but with growth has come complexity and segmented products (like why are they trying to get me to create a website...?)—sending email shouldn't be so complicated.

I mean come on, you have contacts (an audience), and then one-off bulk emails (campaigns) you want to send to your contacts, and sequences (Loops) which are re-usable emails (e.g. like a newsletter or customer onboarding sequence):

Screenshot of Loops

The main differentiation point of Loops is that it is just super simple and straightforward to use. You can easily segment down your audience (contacts) by defining in the campaign or sequence whatever filtering criteria you'd like specific to the actual one-off email or sequence you are sending out—super straightforward:

Example of how to build a segment within an email sequence

What we like to say is the best email tool is one you rarely need to open up. Wait, what? Yeah create your email sequences once, and then use their flexible API to easily pass these contacts from your CRM to Loops.

While they advertise themselves as "better email for SaaS", we've been able to use them for our evergreen newsletter, which has nothing to do with integration into our products, it really just means that they have a robust API, allowing you to easily trigger one-off or sequences of emails (Loops) to go out at various points in the process.

These other email sending tools like ConvertKit, MailChimp, and Hubspot have just added so many additional "features" to try and extract more money (with the blink of an eye you'll be spending $20k/yr with Hubspot to unlock all of their marketing automation features). Loops on the other hand just has simple pricing and "gets out of the way", with a clean email editor, powerful API, and a great user-experience.

P.S. We use and love Postmark for sending transactional via our Communicate app, but that's only because it's more of a product, in most cases, companies shouldn't really be looking at an email sending tool like Postmark for marketing automation. Not to mention, Loops has actually just added transactional (one-to-one) email support, which should be able to take care of most transactional emails (like password reset emails, etc.)