What is Framer?
Framer actually started as a mock-up tool like Figma, but has since evolved more into a proper website builder.
People love the animation capabilities and lightweight-functionality of Framer over other more substantial website builders like Webflow. That said, you need to put a lot of thought into if Framer is right for the project at hand before committing to it.
The way we see it, if you're looking to build out a basic (and beautiful) marketing website (without hopes for it to evolve into something more complex), or a personal blog, Framer would likely be the best solution.
If you're looking to scale something substantially larger, planning on investing in a robust blog, or potentially even an eCommerce component and/or membership login in time, Webflow would be the better pick.
That said, Framer is almost as easy to use as Figma. So if you're more a designer and looking to get a website mocked up and built in the same tool, that's where Framer has done an incredible job filling a void in the market.
Pros & Cons
Pros
- Beautiful animations and interactions out of the box
- Very fast to build and launch simple marketing sites
- Large marketplace of high-quality templates from talented designers
- Visual editing interface with little need to understand CSS concepts
- Great for personal sites, landing pages, and basic marketing websites
- Built-in analytics for simple traffic tracking
Cons
- Not ideal for complex or scalable websites
- CMS is limited and not relational, making advanced content structures difficult
- Reusable components can become repetitive compared to class-based systems
- Harder to build large systems with interconnected content (apps, integrations, etc.)
- Cloudflare proxy requires an expensive $350/month add-on
- Less flexibility than Webflow for large or evolving websites
Final Verdict
Okay, so we've actually rebuilt the Efficient VC site and chose to use Framer, so if you're interested in seeing how a Framer site feels, check out Efficient VC.
If you have a less complex site that you want to load super quickly, have beautiful animations, and a visual interface for editing, and you're comfortable with a design tool like Figma, use Framer.
If you have more complex needs in the site you're building, like the site you're on right now, which has interconnected CMS collections, you'll need to use a more powerful tool like Webflow.