#1 You're a business owner and your inbox is overflowing with emails from customers or sales requests
With that, Superhuman Mail does have some pretty awesome team collaboration features but if you're growing a business you need to be aware of when you should be using your personal inbox vs a support email for example.
Your personal inbox should be reserved for emails that only pertain to you, and anything that can be delegated to your team should go to another email address (e.g. support@yourcompany.com) where your team can help out.
The more you rope up your personal inbox into the business, the more difficult it will be to scale.
Training Customers To Write Into Support
With that, comes a training of customers to stop writing you as the Founder, and writing into your new support email.
A way we recommend doing this is if customers accidentally write to your personal email once you've mentioned they should be writing to support, make sure you don't respond from your personal email.
Forward it to the shared inbox for your team to reply, and make sure to have the team let your customer know in that they'll get a faster response if they write to your support email directly as it's more closely monitored—(it's helpful sometimes delay responding a bit especially if this continues to happen), as it's the only way to not set the expectation of "emailing you directly get's a faster/more urgent reply", as it's not the behavior you want.
You're trying to build habits up with your customers, and repetition and guidance is the only way you're going to do that.
Multiple Email Accounts Workaround
If you are an individual and setting up a help desk feels like too much, then you set up another email "support@yourcompany.com" and add it as an additional account within Superhuman Mail as Superhuman Mail supports multiple email accounts with your subscription + has team collaboration features. Just keep in mind that Superhuman Mail is an email client, not a help desk so at a certain size and scale, getting a Help desk will eventually make the most sense.