Ordinal

Ordinal is built for B2B startups whose core focus is growing on LinkedIn and X.

Look at the companies using Ordinal: Mercury, Clay, Zapier, Bolt.new. They are teams that are really big on social. And what you'll notice is often when these accounts post, their team engages early on which creates early signals to the algorithm to show it to more people. Not a coincidence.

Naturally, we all engage with posts that already have some kind of social proof. And Ordinal helps avoid that a post is just sitting at 0 likes and 0 comments hours after it goes live.

So Ordinal is for your team if you want to show social proof immediately, without anyone on your team needing to do anything more.

Ordinal is also built for founders, executives, and VCs who want to grow their personal brand on LinkedIn and X as efficiently as possible.

Ordinal lets you post from the brand account and the CEO's account and the marketing manager's and automatically cross-pollinate engagement between all of them.

More and more companies are investing in growing the people behind the brand, not just the brand itself, because trust comes from humans especially right now with AI everywhere. Distribution and personal brand are the new currency, and Ordinal is the software that helps power both from one dashboard.

If you run a LinkedIn agency, Ordinal is absolutely the best tool to use. They're built specifically for agencies managing multiple LinkedIn accounts.

For context, a LinkedIn agency called Influent manages 70+ clients with Ordinal, so you don't need to worry about it breaking down with scale. Before Ordinal, Influent was basically running its LinkedIn agency operations through a manual Airtable setup.

They were managing 70+ executive clients and publishing around 70 LinkedIn posts a day, but the workflow was very patched together. They used Airtable for staging content, approvals, and client visibility, but each client needed a custom setup with different fields, views, and permissions. That made the process hard to standardize and difficult to scale.

Not to mention, clients found Airtable confusing, would edit the wrong fields, or miss approvals. On the team side, publishing content was manual via LinkedIn. Reporting was also a chore to put together. They were able to throw out that entire workflow and use Ordinal instead. This is definitely one of those buy vs build situations.

When you're looking at Ordinal for running your agency so much is streamlined. You can schedule content, but there are a lot of things you don't think about. Like managing multiple accounts and having permissions to post and engage from other people's accounts without sharing passwords (this alone is worth it). You're not dealing with password sharing or constantly logging in as the client.

Then you've got approval workflows built in, and reporting that ties back EMV to the posts you're creating. You can actually show your clients a numeric value of the organic content you're providing.

Plus they have an MCP so you can pull your own reports and present them however you want.

Compare that to Hootsuite or Sprout Social and it's not even close. Your clients are going to actually want to use Ordinal when they're approving posts instead of logging into something clunky and old school.

On the other hand, if you're a solo creator or small business just starting out (under $1M in revenue) and social is more of an experiment than a priority, Ordinal may feel too expensive for you.

In that case, Buffer may be better suited (you'll just miss out on all the features I just mentioned though).

We use Ordinal to schedule content across all major platforms: LinkedIn, X, Instagram, TikTok, and Threads. While cross-platform scheduling is something that all social media scheduling tools do, Ordinal's flow has been the most simple (and enjoyable) to use. There is literally no learning curve.

You pick your platforms, drop in your content, and go. You also can tailor the caption for each platform easily.

They even thought through little things, like showing you the LinkedIn cutoff line while you're writing your caption. That's the point where the "see more" kicks in and your hook either works or doesn't. Knowing exactly where that line falls while you're drafting changes how you write.

With other social media management tools, we experienced errors and bugs when posting our short form video content. For example, errors saying our video file size is too big, or the platforms failing to post (we've experienced this with both Metricool and Buffer).

But in the 6 months we've been using Ordinal, there hasn't been any errors or friction. There was only one time the platform notified me there was a problem posting (and in the end, the piece of content ended up posting as expected). That said, Ordinal is the most reliable social media scheduling platform we've used.

What I'd want to see improved: post templates for repeatable formats!

We schedule a lot of short podcast clips and every time I go to schedule something, it feels like I'm starting from scratch.

It would be nice to save a template with the same first comment, same auto-likes, same four platforms, same accounts every single time. Better yet, if AI was built into the platform and suggested some comments based on past one's we've written on behalf of our team members, that'd be amazing.

We gave this feedback to the Ordinal team a while back, and they said they are working on it, so maybe we'll see this pop up soon 👀

You can schedule likes, comments, and re-posts ahead of time by connecting your team accounts to Ordinal (team members can opt-in for engagement-only access).

Ordinal gives you the option to engage immediately, or stagger comments throughout different times to even make it look more realistic. Auto-engagements only work on LinkedIn and X (well, currently auto-comments on X are not available but that's due to X limiting the function in their API). On Instagram, you can leave a first comment but only from the account you're posting from.

Before Ordinal, I'd post and then have to ping Alex (my co-founder) to go engage with it. Then, he'd have to stop what he was doing, go to the post, read it or watch it, and formulate a reply. We're just way too busy for that to be a recurring thing. So when we learned that we could do all of this with Ordinal, it just made it a no-brainer to switch to.

It's also helped me disconnect a lot more about the performance of "each post" as I don't need to be online monitoring.

What is interesting is I've had posts do well on LinkedIn that I wouldn't even expect, and then once I see it gaining traction I may put some more fuel on the fire (e.g. re-post from our personal accounts).

It's the closest thing to having an engagement pod without the pain of actually being in one (we all hate them and we know it).

I wanted to expand on the above slightly.

Ordinal supports two types of connected social profiles: scheduling profiles and engagement-only profiles.

Scheduling profiles can publish content, use auto-engagements, and track analytics, so you would use those for accounts you actually post from, like the brand account or CEO's account.

Engagement-only profiles are used just for auto-engagement, meaning likes, comments, and reposts. So other team members can connect their LinkedIn or X accounts without giving full posting access, while still helping boost posts automatically when they go live.

Ordinal allows you to create Approval flows if you want someone on your team to peek at content before it goes live. I use this all the time when I am drafting posts from Alex's account (CEO). It sends him an email with a deadline, and the post won't public unless he approves it.

If you want multiple people to approve it, you can set that up too with varying due dates for each person. It's slightly less strict than other tools we've tried (e.g. Sprout) where you can have dependent approvals (so if you are the final approver, you wouldn't even see content until it had been internally reviewed and approved by all parties).

That said, being a smaller team we typically just need one approval at most so for us this hasn't been an issue.

Ordinal gives you reporting to get a health-check of how your content is performing. They track follower count, engagement, and EMV. It's everything I need to see what's been working and flopping.

If you're used to Hootsuite or Sprout Social, they have deeper reporting (e.g. down to your LinkedIn follower demographics) so that's something to be aware of, especially if you're coming from a corporate company and are used to reporting in a certain way.

But for start-ups and small teams, we think the reporting Ordinal gives is more than enough to give us a pulse check on performance across all platforms.

Ordinal has an MCP that connects directly to Claude 🔥 And oh my god, it's amazing. Earlier this year, I was actually looking to hire a social media manager just to handle scheduling. Now, thanks to this workflow, I can have that same person focus on brainstorming content and creative ideas instead of administrative work. For us, that’s been a huge win.

You can use Ordinal’s MCP for things like:

• Analyzing post engagement
• Bulk-writing captions for posts
• Drafting new posts based on top-performing content
• Repurposing top-performing posts into new formats
• Creating custom reporting dashboards

In our workflow, our video editor uploads all of our short-form video content to Ordinal.

Then, through the MCP, I can have Claude:

• Review the videos (I give also provide video transcripts for context)
• Format captions for LinkedIn, X, Instagram, and TikTok
• Push those captions back into Ordinal
• Automatically add comments on LinkedIn from our engagement accounts

Then I open up Ordinal and all I need to do is do a final pass to "approve" and "schedule".

If you're a LinkedIn agency, the MCP will also help accelerate drafting client posts, but many also love it for the analytics side. Specifically, a lot of agencies will actually build their own custom reporting dashboards on top of the analytics Ordinal provides.

If you're an agency, you don't need to manage multiple Ordinal logins. You can access all of your clients from one account.

When a post goes live, Ordinal sends a notification to a connected Slack channel. Anyone on the team can see it, click through, and add a further boost if they want (think of this more for the team member's accounts that you don't have connected in Ordinal).