We believe there are better options available in this category, read below to learn what this software does well, and what they could do better. ⤵
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The referral category deserves a bit of an explanation because we continually see confusion arise when it comes to the competitors in this space. You'll often hear terms like "affiliate", "referral", "link tracking", and "partner portals" all used interchangeably.
And with that, not all referral tracking tools are created equal, nor are they focused on the same needs. They can actually be broken up more into 5 main sub-categories:
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Dub is the modern link attribution platform for affiliate programs.
Dub Partners is the most modern affiliate and partnership tracking platform on the market. Unlike older affiliate tools built for eCommerce or coupon sites, Dub Partners was built directly alongside creators, influencers, and real affiliate partners. The result is a platform that shows exactly which content, pages, and channels drive revenue with accurate, first-party attribution that actually works across modern browsers (including iPhones and Safari).
Basic affiliate and referral tracking for SaaS.
FirstPromoter is an affiliate platform that shares the same core problems seen in the Rewardful review. Your affiliates will not care about your program, they will avoid logging in because they are juggling multiple FirstPromoter accounts (this point cannot be understated, and only the highest impact affiliate partners will be frustrated by it). You will be stuck chasing invoices, sending payments one by one, requesting W-9's, sending 1099's, and W-8BENs (to everyone). All of this and you don't even get the tracking needed to see what is actually working (for your affiliate partners, and thus yourself).
Compared to modern affiliate tracking tools that are completely disrupting the space, like Dub Partners, FirstPromoter ends up just feeling incredibly dated and inconvenient for everyone. When we see FirstPromoter, we don't believe you're taking your affiliate program seriously.
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