Kit handles marketing emails and basic flows simply, making it a good fit if you have a small team or less complex needs, while Klaviyo is what everyone we know in e-commerce uses for their email flows.
Only use Kit if you want something straightforward for a small business; choose Klaviyo if you're running an e-commerce store.
creators looking to send emails to their audience and communities
creators looking to send emails to their audience and communitiesIf you're a creator or a small business looking for simple, reliable email marketing, Kit nails the basics and integrates smoothly with tools built for the creator economy. It's built specifically for smaller teams and keeps things straightforward, so you won't get lost in complexity.
But if you're running an e-commerce store and need advanced email flows like upsells, abandoned cart sequences, or highly personalized campaigns, Klaviyo is the clear pick. Every e-commerce operator we know swears by it because it's basically the standard for that world. The built-in e-commerce templates and behavioral targeting are tailored for online stores, letting you run sales sequences and A/B test flows that Kit doesn't focus on.
In short, Kit is best for creators and small businesses who want to keep things simple, while Klaviyo is the go-to for e-commerce stores that need deeper automation and sales-driven email flows. Pick the one that matches your business type, Kit for creators and small teams, Klaviyo if you're all about e-commerce.
