Dialpad Review: Features, Pricing, Pros & Cons

Having used just about every single VoIP on the market over the past decade, Dialpad is the clear innovator in the space.

So much in-fact that I personally use Dialpad as my professional relationships number (work/angel investing/networking). This is because the mobile app actually feels like a modern SMS app, and is the most stable of the bunch.

The added perk is that I've integrated Dialpad with our CRM (Copper) so all texts and calls automatically log into the CRM (and even automatically create new leads in the CRM if the number doesn't yet exist in our CRM).

You'll see software like RingCentral (the 800lb gorilla in the space) claims to "integrate" with everything, but it doesn't integrate as you'd actually like it to (it's just marketing-speak), and the desktop + mobile apps are incredibly outdated on all fronts.

There's more modern VoIP solutions on the market like Aircall and JustCall, which do have better "native integrations", although they pale in comparison to the UI/UX of Dialpad + have no AI intelligence features like Dialpad does (sentiment analysis, AI call review, etc.).

If you're unable to justify the investment into a custom integration with Dialpad, you'll probably be better off with Aircall or JustCall. Although, if you're interested in using the best tool in the space (clear leader) and are open to investing in a proper integration with your CRM, Dialpad won't let you down.

Features & Differentiation

Rating: _B

Dialpad has invested a lot in the AI and sentiment analysis side of things, which makes it really stand of when comparing the top VoIP tools on the market.

When you move into the meeting side of things though, that's where Dialpad Meetings makes itself shown. The truth of the matter is that it's pretty great, and it's included in your subscription. The thing is, actually getting your team (and those you're meeting with) to all switch to Dialpad Meetings is the tough part. So when comparing Dialpad Meetings vs Google Meet for example, there's a ton of trade-offs.

In an odd way, Dialpad Meetings is a positive and negative to the "Features & Differentiation" category. In one part it's cool! In another part, it introduces confusion to anyone who is simply using Dialpad as their company VoIP. Should we also switch over our meetings? Well, the answer is probably no 😅 that said, we got into this more on the Dialpad Meetings page.

Integrations & API

Rating: _B-

Dialpad is in a bit of an odd boat here. They are quite selective about what apps they choose to build native integrations with, and you can't completely trust their site in determining if the integration exists. This at times makes us feel like they initially built the integration as an MVP v1 more for marketing purposes than anything (to be able to say "we integrate with this software" to check the box for a new buyer).

What we've seen though, is that integrations like their native Copper + Dialpad integration, while technically exists, it's incredibly buggy, doesn't do what you'd expect it to do (e.g. doesn't sync texts over to the CRM, just phone calls—any only sometimes). It also just doesn't work consistently.

So as much as Dialpad is our top pick when it comes to the best VoIP software category, we can't exactly recommend it when customers being asking us deeply about integration. Unless of course they are open to investing in the custom integration path, like the custom Copper + Dialpad integration that we built for ourselves and use.

Their API is decent, and they even have a Zapier connector (which we always appreciate), although it's quite complicated to get it to actually function how you'd like it to work.

Also, if you're hoping to trigger automatic SMS or MMS messages to send out via the API, look elsewhere. Dialpad is not trying to go down that path.

With all of that said, we recommend you check out Aircall if native integration is important to you, and more specifically checking out our Dialpad vs Aircall write-up to better understand the difference.

Regulatory Frustrations

I will note that A2P (Application to Person) messaging is starting to get worse and worse. Dialpad and other VoIP services used to function more like P2P (Person to Person) messaging, but because businesses have taken advantage of this, carriers and the government have stepped in.

The result? A worse experience and higher costs for everyone. Dialpad now charges on-top of your monthly fee for sending messages (although they will cover the first 250 per user/mo), with stipulations (e.g. local SMS, not international or messaging an application—think Google 2FA codes, yep, those now charge you $0.01.

At the end of the day, SMS/MMS and traditional calling services suck, and are somehow just getting worse. How we're now moving backward to paying per SMS sent, when using just about any other messaging platform is free, is just baffling (not to mention the 30%+ in additional regulatory fees everything costs).

With all the regulatory frustrations, this does seem like it's hitting every business (A2P) VoIP provider, so we need to put this to the side when simply evaluating Dialpad vs the others mentioned.

Final Verdict

If you need a VoIP in your business (you're calling customers/receiving calls or texts), then Dialpad is definitely one of the best solutions on the market.

With the regulatory downsides and paying per SMS sent, the upside is that using an A2P business VoIP tool, it enables API access, which allows you to do things like automatically logging SMS and calls + recordings into your CRM—something that will never exist when using a traditional P2P phone number.

We still continue using Dialpad here at Efficient App, as it is helpful to have a more work/business focused number for the occasional call with a customer and business-focused relationship tracking.

So if that's important to you, we recommend you give a business VoIP like Dialpad a shot. If you can get away with not using a phone service at your company, even better! Just don't let that happen if the alternative is your employees using their personal phone number at work. That is a regrettable decision 100% of the time.